Performance Lead

Job Description:

• Deep expertise in at least one paid media channel — Search, Shopping, Programmatic, or Marketplace Ads — with the ability to guide strategy and review execution across all.

• Experience managing campaigns on Flipkart Ads, Amazon Sponsored Ads, or similar marketplace advertising platforms is a strong differentiator and highly preferred.

• Proficiency with tools like Google Ads, Meta Ads Manager, Google Analytics 4 — and comfort with marketplace-specific tools (Helium 10, Amazon Pi, or Flipkart's own campaign manager).

• Proven ability to manage a team of 5–10 people — Pod Leads, Executives, and Analysts — and hold them to outcomes.

• Strong analytical mindset: comfortable building performance narratives from data, not just pulling dashboards.

• Clear, confident communicator — with clients in Business Reviews and with leadership in programme updates.

• Strong project management instincts: you can track multiple workstreams, spot risk early, and drive resolution without waiting to be told.

What Sets You Apart

• You have run end-to-end marketplace advertising — from seller onboarding through campaign activation and performance review.

• You have managed large advertising spends (₹1 Cr+ per month) and know how to keep pacing, quality, and ROI in balance simultaneously.

• You have built programmes or processes from scratch — scrums, reviews, SOPs — not just inherited them.

• You think in seller outcomes, not just campaign metrics. You know that a healthy seller business drives healthy ad spend.

• You are comfortable being the "accountability anchor" — the person the team comes to when things are stuck, and the person leadership comes to when they need a clear picture.

Education

Qualification

Field

Requirement

Bachelor's Degree

Any discipline

MBA / PGDM

Marketing, Digital, or Business

Preferred

Executive Education

Digital Marketing, Marketplace, or Analytics

Advantageous

Certifications

Marketplace & Retail Media

Certification

Issuing Body

Status

Flipkart, Amazon, Myntra Ads Certification

Flipkart

Preferred

Amazon DSP Certification

Amazon

Preferred

Walmart Connect Certification

Walmart / PhonePe

Advantageous

Digital Advertising

Certification

Issuing Body

Status

Google Search Advertising

Google Skillshop

Google Shopping Advertising

Google Skillshop

Google Display & Video 360

Google Skillshop

Preferred

Meta Blueprint — Media Buying

Meta

Preferred

Data & Analytics

Certification

Issuing Body

Status

Google Analytics 4 (GA4)

Google Skillshop

Looker Studio / Data Studio

Google

Preferred

Advanced Excel / Google Sheets

Microsoft / Google

Preferred

Strategy & Programme Management

Certification

Issuing Body

Status

Google AI Essentials

Google

Preferred

Project Management (PMP / PRINCE2)

PMI / Axelos

Advantageous

LinkedIn Marketing Labs

LinkedIn

Advantageous

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