Performance Marketer

We’re looking for experienced Media Buyers who live and breathe Meta Ads.
You’ll manage campaigns end-to-end — strategy, creative testing, targeting, and optimization — focused on generating high-quality leads for the U.S. solar market.

Key Responsibilities

• Create, launch, and optimize Meta Ads campaigns (Facebook & Instagram).
  
  
• Manage daily budgets, targeting, and ad rotation across multiple states and offers.
  
  
• Build and test audiences, lookalikes, and custom conversions.
  
  
• Track and report CPL, CTR, CPA, and ROAS using Meta Analytics and Google Sheets.
  
  
• Conduct A/B tests on ad copy, images, and video creatives.
  
  
• Collaborate with design and content teams for new ad concepts.
  
  
• Monitor ad accounts to prevent overspending or compliance issues.
  
  
• Document learnings and campaign performance for management reviews.
  
  

Skills & Qualifications

• 3–6 years of experience running Meta Ads for lead generation (U.S. experience preferred).
  
  
• Proficiency with Meta Ads Manager, audience building, and pixel tracking.
  
  
• Analytical mindset with strong command of Excel / Google Sheets.
  
  
• Excellent English communication skills.
  
  
• Comfortable working with high daily spend and aggressive optimization targets.
  
  
• Familiar with Zapier / tracking integrations for lead delivery.
  
  

KPIs

• Target CPL achieved weekly.
  
  
• Conversion rates and lead quality improvement.
  
  
• Number of successful ad variations tested monthly.
  
  

Ideal Candidate

You’re analytical, relentless, and creative — constantly testing, optimizing, and finding new ways to lower CPL while improving lead quality.