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Performance Marketer

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Job Description - Performance Marketer

We’re looking for experienced Media Buyers who live and breathe Meta Ads.
You’ll manage campaigns end-to-end — strategy, creative testing, targeting, and optimization — focused on generating high-quality leads for the U.S. solar market.

Key Responsibilities

  • Create, launch, and optimize Meta Ads campaigns (Facebook & Instagram).

  • Manage daily budgets, targeting, and ad rotation across multiple states and offers.

  • Build and test audiences, lookalikes, and custom conversions.

  • Track and report CPL, CTR, CPA, and ROAS using Meta Analytics and Google Sheets.

  • Conduct A/B tests on ad copy, images, and video creatives.

  • Collaborate with design and content teams for new ad concepts.

  • Monitor ad accounts to prevent overspending or compliance issues.

  • Document learnings and campaign performance for management reviews.

Skills & Qualifications

  • 3–6 years of experience running Meta Ads for lead generation (U.S. experience preferred).

  • Proficiency with Meta Ads Manager, audience building, and pixel tracking.

  • Analytical mindset with strong command of Excel / Google Sheets.

  • Excellent English communication skills.

  • Comfortable working with high daily spend and aggressive optimization targets.

  • Familiar with Zapier / tracking integrations for lead delivery.

KPIs

  • Target CPL achieved weekly.

  • Conversion rates and lead quality improvement.

  • Number of successful ad variations tested monthly.

Ideal Candidate

You’re analytical, relentless, and creative — constantly testing, optimizing, and finding new ways to lower CPL while improving lead quality.

Original job Performance Marketer posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.
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