Performance Marketer

This role is for one of the Weekday's clients

Min Experience: 2 years

Location: Bengaluru

JobType: full-time

We are a product-driven team that values ownership, speed, and exceptional user experiences. As a Performance Marketer, you will own the planning, execution, and optimization of data-driven marketing campaigns that fuel growth and improve brand visibility. You’ll work closely with cross-functional teams to experiment, analyze results, and scale what works.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across digital channels.
• Manage paid advertising on platforms such as Google Ads and social media ad managers (Meta, etc.).
• Monitor campaign performance metrics and conduct in-depth analysis to drive continuous optimization.
• Run A/B tests and conversion rate optimization initiatives to improve funnel performance.
• Track user behavior and marketing effectiveness using analytics and performance tracking tools.
• Collaborate with product, design, and content teams to improve messaging, creatives, and landing pages.
• Develop and implement creative marketing strategies that drive user acquisition and engagement.
• Support SEO initiatives by aligning paid and organic growth strategies.

Required Qualifications

• Hands-on experience with performance marketing platforms including Google Ads and social media ad managers.
• Strong analytical skills with the ability to interpret data and optimize campaigns accordingly.
• Experience planning and executing marketing strategies and performance-driven campaigns.
• Proficiency in A/B testing, conversion rate optimization, and performance measurement tools.
• Strong copywriting and content ideation skills with a performance mindset.
• Familiarity with SEO fundamentals and digital marketing best practices.
• Ability to work independently while collaborating effectively in a fast-paced team environment.
• Educational background in Marketing, Business, or a related field, with relevant performance marketing experience.

Good to Have

• Experience or exposure to the ed-tech or study abroad industry.

Skills

Performance Marketing · Google Ads · Meta Ads · Campaign Management · Data Analysis · A/B Testing · Conversion Rate Optimization · Digital Advertising