Performance Marketer

Key Responsibilities

Search Engine Optimization (SEO) – Primary Focus:

• Local & Organic Growth: Plan and execute comprehensive SEO strategies to rank Onroadz #1 for high -intent keywords (e.g., "self -drive cars in Chennai," "car rental near me") across all operating cities.
  

• On -Page & Technical SEO: Conduct regular audits of onroadz.com to ensure site speed, mobile responsiveness, and schema markup are optimized for bookings.
  

• Content Strategy: Create briefs for location -specific landing pages and blogs that drive organic traffic from travelers and local commuters.
  

• Competitor Analysis: Monitor competitor pricing and keyword strategies to identify gaps and opportunities for market dominance.
  

Paid Advertising (Google & Meta):

• Campaign Management: End -to -end management of Google Ads (Search, Performance Max) and Meta Ads (Facebook/Instagram) with a strict focus on Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS).
  

• Retargeting: Set up dynamic remarketing campaigns to convert users who dropped off during the booking process.
  

• Creative Collaboration: Collaborate with the design team to produce high -performing ad creatives (videos of the fleet, customer testimonials, and offer banners).
  

Analytics & Reporting:

• Performance Tracking: Use Google Analytics (GA4) and Search Console to track traffic, booking conversions, and user behavior flows.
  

• Optimization: continuously A/B test ad copy, landing pages, and audience targeting to lower the cost per booking.
  

• Reporting: Provide weekly reports on keyword rankings, ad spend, and revenue generated to the management team.
  

Requirements

• Experience: 3+ years of proven experience in a digital marketing role, preferably within the travel, rental, or e -commerce sectors.
  

• SEO Expertise: Deep understanding of Local SEO (Google My Business/Maps optimization), link -building strategies, and keyword research tools (Ahrefs, SEMrush, or Ubersuggest).
  

• Ads Proficiency: Demonstrated success in running profitable Google Ads (Search & Display) and Meta Ads campaigns. You must know how to track conversions and setup pixels correctly.
  

• Analytical Skills: Strong proficiency in Google Analytics 4 (GA4) and Excel/Google Sheets for data analysis.
  

• Communication: Excellent written and verbal communication skills to coordinate with internal teams and report to stakeholders.
  

• Agility: Ability to work under tight deadlines and adjust strategies based on seasonal demand (e.g., weekends, holidays).