Performance Marketer

This role is for one of the Weekday's clients

Salary range: Rs 600000 - Rs 800000 (ie INR 6-8 LPA)

Min Experience: 0 years

Location: Mumbai

JobType: full-time

Key Responsibilities

• Plan, launch, and manage paid marketing campaigns across multiple platforms, including Google Ads and Meta Ads.
• Own and optimize the complete performance funnel—from ad creation to landing pages and final conversions.
• Execute continuous A/B testing across creatives, ad copy, audiences, and landing pages to maximize ROI.
• Track, analyze, and optimize key performance metrics such as CPC, CPA, CPM, and ROAS.
• Manage and allocate budgets effectively across channels to ensure maximum performance and efficiency.
• Identify growth opportunities through data-driven insights and performance trends.
• Maintain a test-and-learn mindset to scale winning campaigns and improve overall paid media performance.

Key Skills

• Performance Marketing
• Google Ads
• Meta Ads
• Paid Campaign Management
• Paid Media Advertising
• Conversion Optimization