•      Plan, set up, and manage paid campaigns across Meta Ads (Facebook/Instagram), Google Ads (Search, PMax, Display), and other relevant platforms (LinkedIn, YouTube, Marketplaces).

•      Own campaign performance metrics — CTR, CPC, CPL, CPA, ROAS — and continuously optimize for efficiency and scale.

•      Conduct A/B testing on ad creatives, audiences, landing pages, and bidding strategies.

•      Manage budgets across campaigns and platforms, ensuring optimal allocation based on performance data.

•      Collaborate with the creative/design team to brief and refine ad creatives, videos, and copy for different funnel stages.

•      Build and manage re targeting funnels and lookalike/custom audiences.

•      Track and report performance through dashboards (Google Analytics, Meta Ads Manager, Google Ads, Looker Studio, etc.).

•      Coordinate with the ecommerce team to align paid campaigns with product launches, offers, and inventory.

•      Stay updated with platform algorithm changes, ad policies, and emerging performance marketing trends (including AI-driven a d tools).

•      Support the SEO/content team with paid amplification of blogs, landing pages, and organic content when relevant.

•      Assist in tracking performance of WhatsApp/Email campaigns where paid and owned channels intersect.

Requirements

•      Minimum 1 year of hands-on experience managing paid campaigns on Meta Ads and Google Ads (agency or in-house).

•      Working knowledge of Google Ads (Search, PMax, Display) and Meta Ads Manager.

•      Understanding of key metrics: CPL, CPA, ROAS, CTR, conversion tracking, and pixel/tag implementation.

•      Familiarity with Google Analytics (GA4), Google Tag Manager, and basic reporting tools (Excel/Google Sheets, Looker Studio a plus).

•      Basic understanding of landing page optimization and conversion rate optimization (CRO).

•      Strong analytical mindset — comfortable reading data and translating it into actionable optimizations.

•      Good communication skills to collaborate with creative, sales, and ecommerce teams.

•      Bonus: Experience with LinkedIn Ads, WhatsApp Business API campaigns (e.g., WATI), or performance marketing in home security/electronics/D2C/B2B hybrid businesses.