Performance Marketing

This role is for one of the Weekday's clients

Location: Hyderabad

Min Experience: 5 years

Job Type: Full-Time

We are seeking a results-driven Performance Marketing professional with at least 5 years of experience to lead and scale digital acquisition initiatives through data-backed strategies and measurable outcomes. In this role, you will own the end-to-end execution of paid marketing campaigns across multiple digital channels, focusing on driving high-quality leads, customer acquisition, and revenue growth while optimizing cost efficiency. You will work closely with cross-functional teams including product, sales, analytics, and creative to ensure campaigns are aligned with business objectives and customer journeys. The ideal candidate brings strong analytical thinking, hands-on campaign management expertise, experimentation experience, and a deep understanding of attribution, funnel optimization, and ROI-driven decision-making. This position requires a proactive mindset, strong ownership of budgets and targets, and the ability to continuously test, learn, and scale strategies in a dynamic, growth-oriented environment.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across paid digital channels
• Own customer acquisition, lead generation, and revenue growth targets
• Manage marketing budgets and ensure maximum ROI and cost efficiency
• Analyze campaign data and performance metrics to drive optimization decisions
• Conduct A/B testing on creatives, targeting, and landing pages
• Improve funnel conversion rates through continuous experimentation
• Collaborate with product, sales, and creative teams for campaign alignment
• Monitor attribution models and customer journey analytics
• Prepare performance reports with actionable insights and recommendations
• Identify new growth channels and scaling opportunities

What Makes You a Great Fit

• 5+ years of hands-on experience in performance or growth marketing
• Strong expertise in paid acquisition platforms and digital analytics tools
• Proven track record of achieving measurable ROI and acquisition targets
• Deep understanding of conversion funnels, attribution, and user behavior
• Experience managing significant marketing budgets effectively
• Strong analytical skills with a data-first decision-making approach
• Ability to run structured experiments and scale winning strategies
• Excellent collaboration and stakeholder communication skills
• High ownership mindset with a focus on results and accountability