Performance Marketing

Most performance marketing roles ask you to execute someone else's strategy. This one asks you to build it — across agency clients and BrandCrest's own brands. If you're at 3–5 years and want a seat at the table, this is the role.

BrandCrest Holdings is a Bengaluru -based diversified business group building high -impact brands across India's evolving market. We operate through two verticals:

• AdCrest — Our full -stack advertising and marketing powerhouse covering brand activations, OOH, transit, influencer, video, and digital marketing under specialized sub -brands.
  
• FinCrest — Our financial advisory vertical delivering tax consulting, virtual CFO solutions, regulatory guidance, and business finance strategy to startups and enterprises.
  

As Performance Marketing Manager at AdCrest, you will own end -to -end planning, execution, and optimization of paid campaigns across digital channels — for both agency clients and BrandCrest's own brands. You'll work cross -functionally with content, design, sales, and growth teams to ensure every campaign rupee delivers measurable returns.

Requirements

What You'll Own

• Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, YouTube, and programmatic platforms
  
• Manage budgets across accounts to maximize ROI against defined KPIs: CPA, ROAS, CTR, and conversion rates
  
• Lead keyword research, audience segmentation, and A/B testing to continuously improve campaign and creative performance
  
• Track and analyse campaign performance using Google Analytics, Meta Business Manager, Looker Studio, and other analytics tools
  
• Collaborate with content and design teams on high -converting ad creatives and landing pages
  
• Own conversion tracking setup, remarketing strategy, and pixel/tag management across all platforms
  
• Prepare clear, actionable performance reports with insights and recommendations for stakeholders
  
• Stay ahead of platform updates, ad policy changes, and emerging performance channels
  

• 3–5 years of hands -on experience in performance marketing or digital advertising
  
• Proven track record managing and optimizing Google Ads and Meta Ads campaigns, plus at least one additional channel (LinkedIn, YouTube, or programmatic)
  
• Strong command of digital marketing metrics and a data -driven approach to decision -making
  
• Proficiency with Google Analytics, Google Tag Manager, and data visualization tools such as Looker Studio or Power BI
  
• Hands -on experience with conversion tracking, remarketing strategies, and pixel/tag management
  
• Bachelor's or Master's degree in Marketing, Business, Communications, or a related field
  
• Excellent analytical, problem -solving, and communication skills
  
• Google Ads or Meta Blueprint certification is a plus
  

Benefits

Why Join Us

• ESOPs — Equity participation. You grow with us.
  
• Health & Accidental Insurance — Full coverage for you
  
• Company Retreats & Team Events — We invest in the team, not just the work
  
• Mentorship — Direct access to senior leadership across verticals
  
• Travel & Expense Reimbursement — Business travel fully covered
  
• Networking & Conference Access — Industry events on the company
  
• Flexible Hours — We measure output, not clock -watching
  
• Compensatory Offs — Time back when you put in extra
  
• Job Training & Development — Continuous skill investment
  
• Casual Work Environment — Unless you're client -facing
  

Location: JP Nagar, Bengaluru | Full -time | On -site

BrandCrest Holdings is an equal opportunity employer.