Performance Marketing

Role
purpose

This
role owns SecNinjaz's paid advertising and email demand generation
across LinkedIn, Google, and marketing automation. The objective is
qualified pipeline: bringing security and IT decision-makers to the
company, converting them, lowering acquisition cost, and feeding the
sales team. This is a hands-on role — the person builds the
campaigns, writes the copy, sets up the tracking, and reads the
numbers. A working understanding of B2B buyer journeys and the
ability to turn business objectives into measurable campaigns are
essential.

Key
responsibilities

Strategy
and planning

• Build
  monthly and quarterly demand-generation plans tied to revenue
  targets, with forecasts for reach, traffic, leads, cost per lead,
  and expected pipeline contribution.
  

• Define
  target industries, accounts, job titles, keywords, and audience
  segments for a security and IT buyer.
  

• Recommend
  budget and channel split across LinkedIn, Google, email, and
  retargeting.
  

LinkedIn
advertising

• Plan
  and run LinkedIn Campaign Manager campaigns: Lead Gen Forms,
  Sponsored Content, Document and Video Ads, Conversation Ads, and
  website-conversion and retargeting campaigns.
  

• Build
  and manage matched audiences and account lists for account-based
  marketing by industry, company size, seniority, and skills.
  

• Test
  objectives, targeting, creative, and calls to action; optimise bids,
  budgets, frequency, and cost per lead.
  

• Connect
  Lead Gen Forms to the CRM.
  

Google
Ads

• Build
  and manage Search, Display, remarketing, and YouTube campaigns,
  structured by service, segment, geography, and search intent.
  

• Run
  keyword research for high-intent commercial terms; manage match
  types, negatives, geographic and device targeting, and search-term
  hygiene.
  

• Write
  and test ad copy, headlines, descriptions, extensions, and calls to
  action; optimise for conversions, cost per acquisition, and return
  on ad spend.
  

• Set
  up and validate conversion tracking through Google Ads, GA4, and
  Google Tag Manager.
  

Email
marketing and automation

• Plan
  and run campaigns for lead nurturing, product and event
  announcements, webinars, newsletters, and re-engagement.
  

• Segment
  lists by industry, persona, funnel stage, behaviour, and engagement;
  build automated workflows for new leads, content downloads, webinar
  attendees, and dormant contacts.
  

• Write
  subject lines, body copy, and calls to action; A/B test content,
  offers, and send times.
  

• Track
  open, click, reply, and unsubscribe rates and deliverability; keep
  lists clean and compliant, including DPDP where personal data is
  involved.
  

• Integrate
  email with the CRM and the sales follow-up process.
  

Landing
pages and conversion

• Write
  briefs for landing pages and lead forms, and work with design and
  development to build and improve them.
  

• A/B
  test headlines, layouts, forms, and offers; analyse drop-offs and
  lift conversion from ad click to lead, and from lead to
  sales-qualified opportunity.
  

Analytics
and reporting

• Build
  weekly and monthly dashboards across LinkedIn Campaign Manager,
  Google Ads, GA4, Google Tag Manager, the CRM, and email analytics.
  

• Report
  on spend, impressions, click-through rate, conversion rate, cost per
  lead, lead quality, pipeline, and revenue, cut by channel, campaign,
  persona, keyword, audience, and creative.
  

• Tie
  marketing-source data to CRM opportunities; flag underperforming
  campaigns and act on them.
  

• Present
  insights and recommendations to management.
  

Sales
and marketing coordination

• Agree
  qualified-lead criteria with the sales and business-development
  teams, and make sure leads are routed and followed up within agreed
  timelines.
  

• Run
  campaigns around target accounts, priority sectors, events, and
  sales initiatives; support account-based marketing for selected
  companies and decision-makers.
  

• Collect
  feedback from sales on lead quality, and keep clear documentation of
  campaigns, audiences, budgets, assets, and results.
  

Required
qualifications and skills

• Bachelor's
  degree in marketing, business, communications, IT, or a related
  field.
  

• At
  least 3 years' hands-on experience in performance marketing, digital
  advertising, or demand generation.
  

• A
  proven track record managing LinkedIn Ads and Google Ads, plus email
  and automated lead-nurture campaigns.
  

• A
  solid grasp of B2B lead-generation funnels and buyer journeys.
  

• Working
  experience with GA4 and Google Tag Manager.
  

• Experience
  with a CRM (HubSpot, Salesforce, Zoho CRM, Microsoft Dynamics, or
  Pipedrive) and an email platform (HubSpot, Mailchimp, Brevo,
  ActiveCampaign, Klaviyo, or Marketo).
  

• Strong
  analytical skills, and confident copywriting for ads, landing pages,
  and email.
  

• Familiarity
  with A/B testing, conversion-rate optimisation, audience
  segmentation, and remarketing.
  

• The
  ability to run several campaigns, budgets, and deadlines at once,
  with clear written and verbal communication.
  

Preferred

• Experience
  marketing to technical or security-aware buyers in cybersecurity,
  IT, or B2B SaaS.
  

• Exposure
  to account-based marketing for enterprise or government accounts.
  

• Awareness
  of DPDP and data-protection basics in a marketing context.
  

What
we offer

• Ownership
  of demand generation end to end for AI-augmented security services
  and AI-native products, with direct access to the founders.
  

• A
  build-fast, test-fast, sell-fast culture where campaigns ship and
  get measured, not parked.
  

• Real
  budget and pipeline responsibility, not a support seat.