Performance Marketing

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Key Responsibilities

• Lead, mentor, and manage the complete marketing team to achieve business goals.


• Develop and execute monthly, quarterly, and annual marketing strategies.


• Plan and manage lead generation campaigns focused on quality lead acquisition.


• Work closely with the sales team to improve lead quality and conversion rates.


• Monitor campaign performance and optimize ROI across all marketing channels.


• Handle and guide cross-functional teams including:




• SEO Basic Knowledge


• Performance Marketing


• Digital Marketing


• Graphic Design


• Content Writing


• Video Editing




• Coordinate with designers and content creators for campaign execution.


• Oversee website traffic growth, SEO performance, and organic visibility.


• Manage paid campaigns on Google Ads, Meta Ads, and other digital platforms.


• Analyze campaign data using tools such as Google Analytics, Search Console, Meta Business Suite, etc.


• Create marketing calendars, promotional campaigns, and branding initiatives.


• Ensure timely execution of all marketing projects and campaigns.


• Track KPIs, prepare reports, and present performance insights to management.


• Stay updated with industry trends, competitor activities, and emerging digital marketing practices.

Required Skills

• Strong knowledge of Digital Marketing & Performance Marketing.


• Hands-on understanding of SEO and organic growth strategies.


• Experience managing Graphic Designers, Content Writers, Video Editors, and Digital Marketing Executives.


• Expertise in lead generation and lead quality optimization.


• Knowledge of Google Ads, Meta Ads, Google Analytics, and Search Console.


• Strong analytical, planning, and decision-making skills.


• Excellent leadership, communication, and team management abilities.