Performance Marketing

Scope of work Media Strategy: Build digital media strategies for all product categories, recommend the right media priorities, media mix, weightings and phases using platform analytics, campaign insights and consumer truths. Must understand the financial KOL/Content Creators ecosystem and Rural marketing opportunities. Excellence in execution: Operational understanding and experience with Meta Ads, Google Ads Adwords and DV360, X Ads, understanding of the third-party publisher ecosystem including affiliate marketing. Measurement: Should be able to think beyond media metrics and work toward business attribution of media influence. Liaison with the data analytics team to create user segments to better understand the end consumer and create focus funnels at all levels of the customer journey to develop a clear attribution model. Ad Tech Setup: Must be highly experienced and able to evaluate multiple platforms, native partners, define scheduling principles and manage campaigns. Experience with MarTech platforms is a must. The role requires close collaboration with Partners: Google/Facebook/Twitter Third Parties Publisher Ecosystem & Affiliates Media agencies Brand Team Product Team CRM & Analytics Team Social& Content team The role will give you the opportunity to work at the forefront of digital marketing in the BFSI category with access to the latest technologies, robust customer data and completely Digitized customer experience