Performance Marketing Analyst

This role is for one of the Weekday's clients

Salary range: Rs 500000 - Rs 800000 (ie INR 5-8 LPA)

Min Experience: 0 years

Location: Bengaluru

JobType: full-time

We are seeking a Performance Marketing Analyst to own and scale paid acquisition initiatives across Google, Meta, and TikTok. This role is suited for an analytical, hands-on marketer who understands B2C growth, performance funnels, and how to convert ad spend into measurable business outcomes.

Key Responsibilities

• Plan, execute, and manage paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and TikTok
• Own and optimise the full performance funnel, including ads, landing pages, and conversion paths
• Analyse campaign performance and continuously test creatives, messaging, audiences, and landing pages to improve ROI
• Track, monitor, and optimise key performance metrics such as CPC, CPA, CPM, ROAS, and conversion rates
• Support budget planning and ensure efficient allocation across channels based on performance insights
• Generate regular performance reports and actionable insights to drive data-backed decisions

Requirements

• 0–1 year of experience in performance marketing, paid growth, or digital marketing analytics
• Hands-on experience managing campaigns on Google, Meta, and TikTok
• Strong understanding of performance metrics, attribution, and conversion optimisation
• Exposure to B2C or consumer technology products is preferred
• Experience targeting US or other international markets is a strong plus
• Availability for full-time, in-person work (6 days/week)

Skills

Performance Marketing
Paid Media Advertising
Marketing Analytics
Meta Ads / Facebook Ads
Google Ads
Campaign Optimisation