Description
Position at International Schools Partnership Limited
Performance Marketing Analyst
Purpose of Role
The main purpose of the role is to transform complex data across 100+ schools into actionable executive insights and high-quality dashboards that drive global investment decisions.
ISP Principles
Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.
Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.
Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.
Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.
Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.
Key Responsibilities
We are seeking a technically adept Performance Marketing Analyst to join our team. This role is specifically designed for a data specialist who excels at using Adverity (or equivalent high-end marketing intelligence platforms) to automate the complex journey from raw marketing data to actionable executive insight.
You will be the "Adverity Architect" for our global regions, responsible for configuring data streams, managing complex mapping schemas for 100+ schools and ensuring our regional marketing teams have the high-quality dashboards they need to make rapid, data-driven investment decisions.
Key Responsibilities
- Data Pipeline & Stream Development: Design, build, and maintain automated data streams for a variety of marketing platforms (Google Ads, Meta, HubSpot, Google Analytics) into our central data warehouse.
- Data Mapping & Architecture: Define and manage data mapping logic to ensure consistency across disparate regional data sources, creating a "single source of truth" for global marketing metrics.
- Complex Transformations: Develop and optimise SQL-based transformations to clean, aggregate, and model data for advanced analysis (e.g., attribution modelling, ROI calculations, and funnel analysis).
- Performance Mapping: Develop logic to map regional campaign taxonomies to global standards, ensuring that "CPA" or "Conversion" means the same thing whether the campaign is in London, Dubai, or Sao Paulo.
- Advanced Visualisation & Dashboarding: Create intuitive, executive-level dashboards that go beyond basic charts to provide actionable insights. Tailoring these views to help regional marketing teams identify performance bottlenecks in real-time.
- Stakeholder Collaboration: Act as a strategic partner to regional marketing teams, translating their business questions into technical requirements and providing training on data-driven decision-making tools.
- Quality Assurance: Implement rigorous data validation processes to ensure the highest level of data integrity and reliability across all reporting suites.
- Support Standardisation: Support the process development and implementation of standardisation data collection calculations and methodologies across all schools.
Skills, Qualifications and Experience
- Education: Bachelor’s degree in a quantitative field (e.g., Computer Science, Data Analytics, Mathematics, or Marketing Sciences).
- Experience: 5+ years in a Data Analytics or Performance Marketing role, with at least 3 years of hands-on experience managing a marketing intelligence platform (Adverity, Funnel etc.).
- Experience using core digital marketing and CRM platforms (e.g., Google Analytics, HubSpot, Google Ads etc.)
- Proven Track Record: Demonstrated success in automating manual reporting workloads and building global-scale marketing data pipelines.
- Stakeholder Management: Experience working within diverse teams and translating business requirements into technical configurations.
- Strong understanding of analysis and optimisation processes across key marketing platforms
- Strong project management, communication and organisational skills.
ISP Commitment to Safeguarding Principles
ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.
All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.
ISP Commitment to Diversity, Equity, Inclusion, and Belonging
ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.
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