Performance Marketing Analyst

POSITION SUMMARY

The Performance Marketing Analyst is responsible for developing, implementing, and optimizing digital marketing campaigns aimed at driving measurable growth in traffic, leads, and conversions. This role requires a strategic thinker who can work cross -functionally to align performance goals with business objectives. The Performance Marketing Manager will oversee paid search, social media advertising, display ads, and affiliate marketing channels, using data -driven insights to enhance campaign performance and deliver on key performance indicators.

PRINCIPLE JOB RESPONSIBILITIES:

  1.      Campaign Strategy & Planning:

• Develop and execute comprehensive performance marketing strategies to achieve company growth goals.
  
• Collaborate with cross -functional teams (Sales, Product, Analytics, Creative) to define target audiences, objectives, and messaging.
  
• Plan and manage budgets across paid search, display, social media, affiliate programs, and other performance marketing channels.
  

2.      Paid Media Management:

• Oversee day -to -day management of paid campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn, Instagram etc.).
  
• Continuously optimize campaigns through A/B testing, bidding strategies, ad copy, targeting, and audience segmentation.
  
• Monitor and adjust budgets to ensure ROI and cost -efficiency.
  
• Implement and manage remarketing strategies to drive customer retention and re -engagement.
  

3.      Performance Analysis & Reporting:

• Analyze campaign performance data and generate actionable insights to improve results.
  
• Use analytics tools (Google Analytics, Google Ads, Facebook Ads Manager, etc.) to track conversions, ROI, and other key metrics.
  
• Provide regular reporting on campaign performance, trends, and insights to senior leadership of ZeOmega and Jiva Ayush
  
• Create dashboards and reporting tools to visualize performance and forecast trends.
  

4.      Optimization & Growth:

• Identify new opportunities for performance growth through market research, competitor analysis, and trends.
  
• Optimize landing pages, ad copy, creative assets, and offers to improve conversion rates and overall campaign performance.
  
• Leverage data to drive continuous improvements and increase ROI across all paid channels.
  

5.      Collaboration & Leadership:

• Lead and mentor a team of performance marketers and coordinate with external agencies or consultants as needed.
  
• Work closely with creative teams to ensure ads and landing pages align with brand guidelines and are optimized for performance.
  
• Collaborate with product teams to align marketing strategies with product launches or feature updates.
  

6.      Testing & Experimentation:

• Design and implement A/B tests for ads, landing pages, emails, and other marketing assets.
  
• Test different targeting strategies, creatives, and offers to identify the most effective approaches.
  

7.      Budget & P&L Management:

• Manage overall marketing spend and allocate resources effectively to maximize performance.
  
• Ensure all campaigns remain within budget while achieving target KPIs.
  

Qualifications:

• Education: Bachelor’s degree in Marketing, Business, Economics, or related field. Advanced certifications (Google Ads, Facebook Blueprint, etc.) are a plus.
  
• Experience: 3 -5+ years of experience in performance marketing or digital marketing, preferably in a fast -paced, data -driven environment.
  
• Technical Skills:
  
• Proficient with performance marketing tools (Google Ads, Facebook Ads, Bing Ads, LinkedIn Ads, etc.).
  
• Advanced knowledge of Google Analytics, Excel, and data visualization tools (e.g., Tableau, power Bi is a must Google Data Studio).
  
• Strong understanding of SEO/SEM, conversion rate optimization (CRO), and remarketing techniques.
  
• Familiarity with A/B testing platforms (Optimizely, Unbounce, VWO etc.) is a plus.
  
• Analytical Mindset: Ability to analyze complex data sets and translate insights into actionable strategies.
  
• Communication Skills: Excellent written and verbal communication skills, with the ability to present performance results to stakeholders.
  
• Team Player: Ability to work collaboratively across teams and manage relationships with external agencies and vendors.
  

Key Competencies:

• Data -driven decision -making
  
• Problem -solving and critical thinking
  
• Adaptability and continuous learning
  
• Attention to detail and high organizational skills
  
• Strong leadership and project management skills
  

Preferred Skills:

• Experience in e -commerce, SaaS, or lead generation industries
  
• Familiarity with marketing automation tools (HubSpot, Marketo, etc.)
  
• Knowledge of advanced analytics tools (e.g., SQL, R, Python) is a plus.