Performance Marketing Associate

This role is for one of the Weekday's clients

Min Experience: 2 years

Location: Gurgaon

JobType: Full-time

We are looking for a results-driven Performance Marketing Associate (PMA) to join our growth team. This role is ideal for someone who is highly analytical, execution-focused, and passionate about scaling digital campaigns with a strong emphasis on CTWA (Click-to-WhatsApp Ads) and performance-driven marketing channels. You will be responsible for planning, executing, optimizing, and reporting on paid marketing campaigns that drive qualified leads, conversions, and measurable ROI.

The ideal candidate has hands-on experience running paid campaigns, especially CTWA campaigns, understands funnel-based marketing, and thrives in a fast-paced, data-driven environment.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across platforms such as Meta (Facebook & Instagram), Google Ads, and other relevant paid channels.
• Own and scale CTWA (Click-to-WhatsApp) campaigns, focusing on lead quality, cost efficiency, and conversion performance.
• Continuously monitor campaign performance metrics including CTR, CPA, ROAS, CPL, and conversion rates, and take data-backed optimization actions.
• Work closely with creative, content, and design teams to develop high-performing ad creatives, copies, and landing experiences aligned with campaign goals.
• Perform A/B testing on creatives, audiences, bidding strategies, and funnels to improve campaign outcomes.
• Manage budgets effectively, ensuring optimal allocation across channels to maximize ROI.
• Track, analyze, and report campaign performance on a daily, weekly, and monthly basis, sharing insights and recommendations with stakeholders.
• Collaborate with CRM and sales teams to ensure lead flow quality, follow-ups, and conversion tracking, especially for WhatsApp-based leads.
• Stay updated with the latest trends, algorithm changes, and best practices in performance marketing and paid acquisition.

Required Skills & Qualifications

• 2–4 years of hands-on experience in performance marketing or digital marketing roles.
• Strong practical experience with CTWA (Click-to-WhatsApp Ads) and lead-generation campaigns.
• Proven expertise in running and optimizing Meta Ads and Google Ads.
• Solid understanding of performance marketing metrics, funnels, attribution, and conversion tracking.
• Experience with tools such as Google Analytics, Meta Ads Manager, Google Tag Manager, and CRM integrations is a plus.
• Strong analytical mindset with the ability to derive insights from data and translate them into action.
• Excellent communication and collaboration skills.

What We’re Looking For

• A performance-focused marketer who is comfortable owning numbers and outcomes.
• Someone who can balance experimentation with scalability.
• A proactive self-starter with a strong problem-solving attitude and attention to detail.