Performance Marketing Associate (3 Days Left)

Job Title - Performance Marketing AssociateKey responsibilities:● Plan & execute performance marketing campaigns across various channels - GoogleAds, Facebook Ads, 3rd party networks, etc.● Take ownership of online campaigns and revenue.● Understanding of the ecosystem - Attribution, Tracking, and tuning various End-to-EndFunnel Metrics & Real-Time ROI measurements right from Traffic Metrics to conversionfunnels.● Running experiments on paid digital channels to find incremental value of digitalmarketing across user and customer cohorts.● Designing experiments to improve the overall contribution of digital marketingtowards business in a profitable manner.● Coordinate with the internal product, tech teams for timely execution of various digitalmarketing tasks and initiatives.● Monitor and keep track of essential funnels and events in Marketing setup.● Responsible for campaign management - planning, monitoring, optimization &reporting.Who will Qualify● 1+ years of relevant experience especially in Google Ads. Experience with e-commercebusinesses will be an advantage.● Highly data-oriented approach towards planning and problem-solving.● Self-motivated and willing to work in a startup environment● Strong analytical skills and the ability to analyze data● Knowledge of Marketing analytics, Attribution, and Planning tools (e.g. Google Analytics,Appsflyer etc.)● Hands-on experience with performance marketing channels Google ads, Facebook Ads,etc. in managing the marketing budget at scale along with the business objectives & KPIslike ROAS, CPI, CAC, LTV, etc.● Proven track record of increasing user acquisition, engagement, and retention andmeeting/exceeding revenue and profitability goals.