Performance Marketing Executive

This role is for one of the Weekday's clients

Salary range: Rs 600000 - Rs 800000 (ie INR 6-8 LPA)

Min Experience: 4 years

Location: Mumbai

JobType: full-time

We are seeking a data-driven and creative Performance Marketing Executive to manage, optimize, and scale paid campaigns across multiple digital platforms. The ideal candidate will have a strong grasp of performance marketing strategies, audience targeting, and conversion optimization to drive measurable business growth.

Type: Full-time
Location: Prabhadevi/Parel (5-minute walk from the station)
Working Days: Monday to Friday (Weekends off)

Key Responsibilities

1. Paid Campaign Management

• Plan, set up, and manage campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.
• Efficiently manage budgets to ensure maximum ROI and performance outcomes.

2. Lead Generation & Conversion Optimization

• Develop and execute funnel-specific campaigns for Ecommerce, B2B2C, and B2B segments.
• Optimize ad creatives, copies, and landing pages to boost conversion rates.

3. Performance Monitoring & Reporting

• Track and analyze campaign performance using tools like Google Analytics and Ads Managers.
• Provide weekly and monthly reports with actionable insights for continuous improvement.

4. Creative Collaboration

• Collaborate with design and content teams to develop engaging visuals, videos, and landing pages that drive conversions.

5. Testing & Experimentation

• Conduct A/B tests on creatives, CTAs, audience segments, and placements to enhance performance.

6. Audience Strategy

• Define and manage remarketing, lookalike, and custom audience strategies to maximize reach and engagement.

Required Skills

• Google Ads
• Meta Ads
• LinkedIn Ads
• Paid Campaign Strategy
• Lead Generation Campaigns
• Paid Campaign Optimization