Performance Marketing Executive

This role is for one of the Weekday's clients

Salary range: Rs 500000 - Rs 800000 (ie INR 5 - 8 LPA)

Min Experience: 3 years

Location: Bangalore

JobType: full-time

We are looking for a driven Performance Marketing Executive who can execute at speed while developing a strong strategic lens. In this role, you will work closely with senior performance leaders and cross-functional teams including creative, content, and strategy to deliver high-impact paid campaigns and scalable performance learnings.

Key Responsibilities

Campaign Execution

• Manage day-to-day execution of paid campaigns across Meta, Google, LinkedIn, and other performance platforms.
• Set up ad accounts, campaigns, ad sets, audiences, budgets, and bidding strategies.
• Ensure quality control across creatives, tracking setups, and landing page journeys.
• Monitor performance closely and optimize pacing to meet targets.

Testing & Optimization

• Run structured experiments across creatives, copy, audiences, and bidding approaches.
• Analyze campaign data to identify performance drivers and improvement opportunities.
• Document insights and build repeatable playbooks that can scale across multiple campaigns or clients.

Reporting & Insights

• Prepare weekly and monthly performance reports that clearly communicate insights, outcomes, and next steps.
• Proactively identify risks, underperformance, or anomalies and recommend corrective actions.
• Translate complex performance data into clear, actionable narratives for stakeholders.

Collaboration & Enablement

• Brief creative and content teams with clear, insight-led directions to improve ad effectiveness.
• Collaborate with internal teams to automate reporting and streamline performance workflows.
• Support pitches, case studies, and capability decks with performance insights and results.

Experience & Skills

• 3–5 years of hands-on experience in performance marketing (agency experience preferred).
• Strong working knowledge of Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.
• Experience managing monthly ad budgets of ₹5L+, optimizing across multiple funnel stages.
• Solid understanding of how creative, copy, and audiences influence performance outcomes.

Mindset & Working Style

• High ownership and accountability with a proactive, solution-oriented approach.
• Comfortable operating in fast-paced environments with changing priorities.
• Curious, analytical, and eager to understand the “why” behind performance results.
• Clear and confident communicator who can simplify data into meaningful insights.
• Tech-savvy and adaptable, with the ability to quickly learn new tools and automation workflows.