Performance Marketing Executive

About Xapads Media

Xapads Media is a global digital advertising platform
enabling brands, agencies, and publishers to achieve measurable growth through
data-driven technology. Operating across key international markets, Xapads
delivers advanced audience targeting, transparent programmatic buying, and
high-performance user acquisition solutions. Driven by continuous innovation
and industry expertise, we build scalable ad tech solutions that connect
advertisers with global supply ecosystems. We foster a collaborative,
fast-paced culture where execution, ownership, and measurable impact drive
every initiative.

About the Segment

The Growth & Demand Generation segment drives global
brand positioning, qualified lead acquisition, and pipeline expansion for
Xapads. Leveraging advanced ad tech insights, targeted B2B distribution, and
omnichannel performance channels, this team ensures Xapads’ proprietary
solutions—including Xaprio, Pulse, and Helix—reach high-value advertisers,
agencies, and publisher partners worldwide.

The Role

The Performance Marketing Executive drives paid customer
acquisition and pipeline growth for Xapads. You will plan, launch, manage, and
optimize hands-on paid media campaigns across Google Ads and LinkedIn Ads to
attract and engage high-value B2B decision-makers. Working closely with sales,
content, design, and web teams, you will establish full-funnel tracking,
rigorously test campaign variables, and monitor lead quality against business
outcomes. Success in this role means eliminating wasted ad spend, maintaining
efficient CPC and CPL metrics, and consistently delivering pipeline growth.

What You'll Own

• Campaign
  Strategy & Execution: Own the complete setup, pacing, targeting,
  and management of paid acquisition campaigns on Google Ads and LinkedIn
  Ads.
  
• Technical
  Measurement & Tracking: Own web analytics and event setup across
  Google Analytics 4 (GA4) and Google Tag Manager (GTM) to ensure precise
  conversion attribution.
  
• Funnel
  & CRO Optimization: Own A/B testing frameworks across ad
  creatives, copy, targeting, and landing pages to continuously increase
  conversion rates.
  
• Lead
  Quality & Sales Alignment: Own feedback loops with the sales team
  to ensure paid campaigns generate high-quality pipeline opportunities
  rather than top-of-funnel volume.
  

What You'll Do

• Paid
  Campaign Management: Plan, build, and optimize B2B search, display,
  and sponsored content campaigns across Google Ads and LinkedIn Ads.
  
• Technical
  Tracking Setup: Configure and maintain conversion tags, event
  triggers, pixels, and UTM parameters using GA4 and GTM without relying on
  external agency support.
  
• Budget
  & Bid Optimization: Monitor daily spend, pacing, and
  keyword/audience bidding strategies to lower acquisition costs and remove
  budget waste.
  
• A/B
  Testing & Experimentation: Run structured experiments across ad
  formats, headlines, calls-to-action, landing page layouts, and audience
  segments.
  
• Pipeline
  Analysis: Evaluate campaign performance beyond platform-reported
  clicks and impressions, tracking conversions through to sales-qualified
  leads and opportunity pipeline.
  
• Cross-Functional
  Collaboration: Partner with sales, content, and design teams to align
  ad messaging with strategic target accounts, industry verticals, and new
  market launches.
  

What We're Looking For

• Hands-on
  Performance Experience: Minimum 2+ years of direct, hands-on
  experience planning, running, and optimizing B2B performance marketing or
  demand generation campaigns.
  
• B2B
  & AdTech Context: Proven background within AdTech, digital media
  agencies, or B2B tech ecosystems, with an understanding of programmatic
  nuances and enterprise buying cycles.
  
• Platform
  Mastery: Hands-on experience building and managing targeted campaigns
  within Google Ads and LinkedIn Ads.
  
• Analytics
  & Tagging Infrastructure: Working knowledge of technical setup in
  Google Analytics 4 (GA4) and Google Tag Manager (GTM), including custom
  event and conversion tracking.
  
• Data-Driven
  Focus: Demonstrated focus on downstream lead quality, cost-per-lead
  (CPL) efficiency, and sales pipeline contribution over vanity metrics.
  
• Location
  & Availability: Based in or willing to relocate to Noida, with the
  ability to join within a 30-day notice period.
  

Good to Have

• Reporting
  Tools: Experience building custom performance dashboards using Looker
  Studio, Power BI, or advanced spreadsheets.
  
• International
  Campaign Management: Hands-on experience adapting acquisition
  strategies and launching campaigns across international markets.
  
• CRO
  & Automation: Familiarity with landing page optimization tools,
  A/B testing platforms, and marketing automation or CRM integrations.
  

What Success Looks Like

• Qualified
  Pipeline Growth: Consistently deliver sales-qualified leads and
  measurable pipeline opportunities in key target markets.
  
• Attribution
  & Data Integrity: Maintain complete, reliable event and conversion
  tracking across all active paid media channels.
  
• Efficiency
  & ROI: Continuously optimize spend, lowering overall acquisition
  costs while maximizing lead quality and conversion rates.
  

How to Apply

To apply for this position, send an email to our careers
mailbox ([email protected]).
In the email make sure to include your resume and any additional information
you would feel relevant for this role.