Performance Marketing Executive

Company Description

We are Scaling Wolves! A Data Driven, Performance Oriented, Advertising Agency. Our fundamental belief is that there are brands and consumers, and then there is the internet, that connects the two like a bridge. We operate on this bridge, bridging the gap between the two by creating relevant cultural conversations. We help brands scale their revenue up to 8 figures per month. We have an integrated approach of creative & media, which helps us deliver an incrementally higher ROI.

Role Description

• Perform daily account management across search engines & social platforms
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance following client goals. (Google Analytics, etc)
• Identifying and creating a performance marketing strategy & execution plan
• Managing budgets and campaigns across all Paid channels to drive strong ROI
• Ensuring successful planning, execution, and optimization of paid ads
• Identifying and testing new paid channels to continue to meet or exceed established critical metrics of growth and ROI
• Draft creative briefs for graphic designers for creatives that might be needed for ad campaigns.
• Challenge and inspire teams to think differently about media channels and platforms
• Perform targeting exercises and develop deep human insights to inform ways in which creative and media can connect with audiences
• Set up reports using tools like Google Data Studio, Google Sheets, etc.
• Set up processes & documentation for activities like ad campaign setups, optimizations, etc.

Qualifications

• Experience with digital advertising platforms and tools, such as Google Ads, Meta Ads, etc.
• Proficiency in campaign setup, optimization, and analysis
• Ability to identify and act on campaign optimization opportunities based on data-driven insights
• Strong analytical skills and proficiency in Excel or Google Sheets
• Excellent written and verbal communication skills
• Ability to work in a collaborative team environment
• Experience in the e-commerce industry is a plus
• Bachelor's degree in Marketing, Advertising, or related field

Benefits

- Career progression

- Full management support

- Expand your skills and lead your portfolio of clients.

- A fun team environment with a great collaborative culture.

- You'll also explore that you can do more than what you ever thought you could

Job Type: Full-time, In-Office

Working Hours: 10:00 AM to 7:00 PM

Salary: ₹350,000/year - ₹500,000/year