Performance Marketing Executive- Eyantra Ventures Ltd

Summary

Key Responsibilities

• Design, launch, and refine paid marketing campaigns utilizing platforms such as Google Ads, Meta Ads, and LinkedIn Ads.
  
• Oversee initiatives aimed at lead generation, conversion enhancement, customer acquisition, and overall ROI improvement.
  
• Perform comprehensive keyword research, audience segmentation, competitive analysis, and strategic planning.
  
• Build campaign frameworks, craft compelling ad copy, define audience targets, allocate budgets, and adjust bidding tactics.
  
• Track and evaluate critical performance indicators including Cost Per Lead (CPL), Cost Per Acquisition (CPA), Click-Through Rate (CTR), Cost Per Click (CPC), conversion rates, Return on Ad Spend (ROAS), and ROI.
  
• Implement continuous optimization strategies based on data insights to elevate lead quality and lower acquisition expenses.
  
• Collaborate with creative and content departments to produce effective ad visuals, landing pages, and promotional materials.
  
• Configure and oversee conversion tracking mechanisms, pixels, UTM parameters, and attribution models.
  
• Utilize tools like Google Analytics/GA4 and advertising managers to assess campaign efficacy.
  
• Generate detailed performance reports and deliver strategic recommendations to leadership.
  
• Execute A/B testing on creatives, copy, landing pages, and audience segments to determine best-performing strategies.
  
• Keep abreast of competitor movements, industry shifts, and new marketing avenues.
  
• Administer marketing budgets to ensure financial targets are met without overspending.
  
• Partner with the sales department to align on lead quality and enhance the marketing-to-sales conversion funnel.
  
• Facilitate remarketing efforts and broader customer acquisition programs.
  

Required Skills

• Possess 1–2 years of practical experience in performance or digital marketing roles.
  
• Demonstrate proficiency with Google Ads and Meta Ads platforms.
  
• Show a clear grasp of strategies for lead generation and conversion-centric campaigns.
  
• Maintain strong competency in Google Analytics/GA4 and campaign tracking setups.
  
• Exhibit a solid command of digital marketing metrics including CPL, CPA, CTR, CPC, ROAS, ROI, and conversion rates.
  
• Understand foundational concepts of SEO, landing page optimization, remarketing, and conversion rate optimization.
  
• Display robust analytical abilities and the capacity to interpret complex data sets.
  
• Be proficient in MS Excel and Google Sheets for data management.
  
• Make decisions grounded in data analysis and campaign performance.
  
• Communicate effectively and coordinate seamlessly with cross-functional teams.
  
• Maintain a high level of attention to detail and demonstrate eagerness to master emerging marketing technologies.
  

Preferred Qualifications

• Hold a Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
  
• Possess certifications from Google Ads or Meta, which would be advantageous.
  
• Previous experience in B2B, e-commerce, corporate gifting, or lead-generation sectors is highly desirable.
  

Key Performance Indicators (KPIs)

• Volume of qualified leads generated
  
• Cost Per Lead (CPL)
  
• Overall conversion rate
  
• Customer Acquisition Cost (CAC)
  
• Return on Ad Spend (ROAS) and Return on Investment (ROI)
  
• Revenue contribution from campaigns
  
• Lead quality and sales conversion efficiency
  
• Website traffic volume and user engagement levels