Performance Marketing Executive (Paid Media)

This role is for one of Weekday’s clients
Salary range: Rs 500000 - Rs 650000 (ie INR 5 - 6.5 LPA)

Min Experience: 2+ years
Location: Pune
JobType: full-time

In less than 3 years of existence, the company has grown to a team of 80+ members and manages some of the leading brands in the country. The founding team brings over four decades of cumulative experience across Digital Strategy, Analytics, Performance Marketing, and Marketing Technology.

About the Role

Develop strategies, oversee, and execute initiatives to increase paid media traffic. In this role, you will be responsible for high quality execution of Paid Search activities for some of the leading brands in the country. The position requires familiarity with Search Engine Marketing (SEM) and Meta Ads platforms along with a core set of skills for success, specifically Excel mastery, project and time management, proactive communication, self- drive to learn, written and verbal English skills, and desire to learn and grow within the digital marketing space.

Key Responsibilities

• Leads strategy, performance, and account management on all key digital channels (Search, Social, Programmatic etc.) for a variety of clients.
• Be responsible for full client management process from enabling acquisition and onboarding, to day-to-day Digital Ad Operations and performance of client accounts, requiring interaction with both internal and external stakeholders.
• Work with leadership to modify strategic plans to provide expert advice, strategic thinking, and guidance to client on all digital campaigns and delivery.
• Performing keyword research, creative analysis, writing ad copy, developing search traffic estimates, segmenting keywords into campaign structures and aligning them based on business goals, optimizing content, and contributing to the technical consulting needs of our clients’ program
• Carrying out creative and audience analysis. Performing A/B tests on creative and audiences to develop winning strategies.
• Understanding of analytics and reporting tools like Google Analytics, MMP platforms such as AppsFlyer, Branch etc.
• Responsible for effectively managing various client accounts and budgeting requirements optimising for Return on Ad Spends.
• Additionally, as required - research (industry, client, competitive, etc.); campaign analysis; time/task management; project management; prioritization of activities to meet deadlines
• Perform scheduled data analytics and interpretation exercises, with Excel and proprietary tools; Proficiency with Excel is critical
• Communicate proactively and be an effective time manager
• Provide strategic insights on the landing page, ad creative etc. for clients.
• Build, watch and maintain the digital advertising budget and track success metrics
• Be responsible for Quality and timely deliverables for clients requests.
• Work along with the team/Account manager on the QBRs and support/QA data for the QBR.

Qualifications

• 2-3 years of paid media experience, including search marketing and social media
• Bachelor's Degree or above in Science or Engineering
• Possess strong analytical skills for marketing data, as well as innate curiosity and aptitude
• Excellent written and spoken English is a must
• Familiarity with Google Ads, Meta Ads, Google Analytics, Adobe Analytics, Google DoubleClick Tools would be a plus
• Proficiency on Excel and PowerPoint
• Google Analytics, Google AdWords, Meta Ads certifications are a plus.

Required Skills

Paid Media Strategy | Google Ads | Meta Ads | Programmatic Advertising | Microsoft Excel | Data Analysis | Campaign Optimization | Client Management | Google Analytics | A/B Testing

Benefits & Perks

• Opportunity to work closely with the leadership team in a trend-setting organization
• Opportunity to grow with the company as part of its early core team
• Work amongst some of the most free thinkers and driven professionals with gumption to think differently, act decisively and operate very professionally.

Must-have skills

Google Adwords, Facebook Marketing, Google Search

Good-to-have skills

Google Analytics, Adobe Analytics, Search Ads