Performance Marketing Expert:

Key Responsibilities

1. Paid Search & Scaling (The Engine)

• Google Ads Mastery: Build, manage, and scale complex Search, Display, and Performance Max campaigns targeting global cloud buyers.

• Competitor Conquesting: Use advanced bidding and keyword strategies to win share-of-voice from major cloud competitors.

• Cloud-Specific Strategy: Tailor campaigns for specific cloud products (Unmanaged/Managed VPS, GPU Hosting, Enterprise Cloud).

2. Multi-Channel Cloud Growth

• LinkedIn Ads: Run laser-targeted ABM (Account-Based Marketing) campaigns reaching CTOs, DevOps Engineers, and IT Decision Makers.

• B2B Marketplace Growth: Optimize our presence and lead flow through G2 and Capterra paid placements.

• Forum & Community Ads: Manage niche advertising on technical communities (e.g., WebHostingTalk, LowEndBox, Reddit) to reach the core sysadmin and developer audience.

3. Analytics & Lead Flow

• Full-Funnel Tracking: Ensure 100% attribution accuracy using GSC, Google Analytics 4, and HubSpot CRM.

• Lead Quality Optimization: Work closely with the sales team to shift budget toward campaigns that generate high-LTV enterprise clients, not just "cheap clicks."

• Heatmapping: Use Microsoft Clarity to optimize landing page experience and remove friction in the checkout/signup flow.

The Requirements

• Platform Expertise: Google Ads (Certified), LinkedIn Campaign Manager, G2 Crowd, and Reddit/Forum Ads.

• Technical Stack: Proficiency in HubSpot CRM, Microsoft Clarity, and GSC.

• Niche Knowledge: Experience in Cloud Hosting, IaaS, or SaaS is mandatory.

• Optimization: Strong A/B testing methodology for both copy and landing pages.