Performance Marketing Lead - OTA Growth & Conversions (Web + App) | Tourbro

This role is for one of the Weekday's clients

JobType: full-time

We are hiring a Performance Marketing Lead to take end-to-end ownership of full-funnel paid growth and conversions for a large, consumer-facing travel platform across both web and app ecosystems. In addition to driving scale for a high-intent, OTA-style business, this role will also contribute to performance marketing initiatives across multiple D2C and app-first brands. This is a high-impact leadership role suited for someone who enjoys owning P&L, working with complex conversion funnels, and delivering measurable revenue outcomes. You will operate at the intersection of strategy and execution, combining hands-on campaign management with strong analytical and stakeholder collaboration skills.We are hiring a Performance Marketing Lead to take end-to-end ownership of full-funnel paid growth and conversions for a large, consumer-facing travel platform across both web and app ecosystems. In addition to driving scale for a high-intent, OTA-style business, this role will also contribute to performance marketing initiatives across multiple D2C and app-first brands. This is a high-impact leadership role suited for someone who enjoys owning P&L, working with complex conversion funnels, and delivering measurable revenue outcomes. You will operate at the intersection of strategy and execution, combining hands-on campaign management with strong analytical and stakeholder collaboration skills.

Key Responsibilities

• Own and execute the full-funnel performance marketing strategy, spanning discovery, consideration, and conversion across paid digital channels.
• Plan, launch, and optimize campaigns across Google Search, Meta Ads, app install and engagement campaigns, and upper-funnel platforms such as YouTube or Discovery where relevant.
• Design campaign structures aligned with seasonality, destination or product intent, offers, and user behavior patterns.
• Take complete ownership of conversion performance metrics including CPL, CAC, enquiry-to-booking conversion rates, and ROAS where applicable.
• Partner closely with product, brand, and web/app teams to improve landing pages, enquiry journeys, offer messaging, and trust signals to drive higher conversion efficiency.
• Lead continuous experimentation across creatives, audiences, bidding strategies, funnels, and landing experiences to unlock incremental performance gains.
• Build and scale advanced remarketing and lifecycle cohorts such as destination viewers, itinerary viewers, enquiry drop-offs, inactive users, and repeat prospects.
• Work with CRM and lifecycle teams to align paid remarketing with WhatsApp, email, push, and other retention channels.
• Own paid media budgets and P&L, including forecasting spend, outcomes, and ROI, while ensuring disciplined pacing and efficiency.
• Set up and maintain robust tracking, attribution, and analytics frameworks across web and app using industry-standard tools.
• Build performance dashboards and reports to track funnel health, cohort movement, and CAC efficiency, and present insights to leadership.
• Manage internal resources and external agencies, bringing structured execution, reporting rigor, and optimization discipline across multiple brands.

What Makes You a Great Fit

• Proven experience leading performance marketing for travel platforms, OTAs, or similar high-intent, transaction-driven businesses, or strong agency experience managing such accounts.
• Deep understanding of full-funnel performance marketing, including acquisition, remarketing, lifecycle optimization, and attribution across web and app journeys.
• Strong command of paid media platforms, analytics tools, and conversion optimization techniques.
• Comfortable owning budgets, P&L, and revenue-linked performance metrics with accountability for outcomes.
• Ability to manage multiple brands or accounts simultaneously while maintaining strategic clarity and execution quality.
• Highly data-driven mindset with the ability to translate insights into actionable growth strategies.
• Strong communication and stakeholder management skills, with confidence presenting performance narratives and recommendations to senior leadership.
• A proactive, ownership-oriented approach with the ability to thrive in fast-paced, high-growth environments.