performance marketing manager

This role is for one of the Weekday's clients

Salary range: Rs 1000000 - Rs 1800000 (ie INR 10 - 18 LPA)

Min Experience: 2+ years

Location: Noida, Uttar Pradesh, India, NCR
JobType: full-time

We are looking for a results-oriented Performance Marketing Manager to lead and optimize data-driven digital marketing campaigns across multiple online channels. The ideal candidate should have strong expertise in Performance Marketing, with a proven track record of planning, executing, and scaling campaigns that drive customer acquisition, engagement, and revenue growth. You will work closely with cross-functional teams including creative, content, product, and analytics to develop high-performing campaigns while maximizing return on ad spend (ROAS).

This role is ideal for professionals who thrive in a fast-paced environment, enjoy analyzing campaign performance, and continuously experiment with new growth strategies to improve marketing effectiveness.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across multiple digital channels.
• Develop acquisition strategies focused on increasing qualified leads, customer conversions, and revenue.
• Monitor campaign performance using key metrics such as CTR, CPC, CPA, CAC, ROAS, and conversion rates.
• Analyze marketing data to identify trends, opportunities, and areas for optimization.
• Conduct A/B testing on creatives, landing pages, audience segments, and campaign structures to improve performance.
• Collaborate with design and content teams to create compelling advertising creatives and messaging.
• Manage campaign budgets efficiently while ensuring optimal allocation across channels.
• Prepare detailed performance reports and present actionable insights to stakeholders.
• Stay updated with industry trends, platform updates, and emerging digital marketing practices.
• Work closely with product, sales, and business teams to align marketing initiatives with organizational goals.
• Build audience segmentation strategies and implement remarketing campaigns to maximize customer lifetime value.
• Ensure campaigns follow platform policies and industry best practices.

Required Skills

Must-Have Skills

• Strong hands-on experience in Performance Marketing.
• Expertise in campaign planning, execution, optimization, and budget management.
• Deep understanding of digital marketing metrics and attribution models.
• Experience with conversion tracking, analytics tools, and performance reporting.
• Ability to interpret data and translate insights into actionable marketing strategies.
• Strong analytical, problem-solving, and decision-making skills.
• Excellent communication and stakeholder management abilities.

Good-to-Have Skills

• Experience running and optimizing YouTube Ads campaigns.
• Hands-on expertise with Meta Ads (Facebook and Instagram Ads Manager).
• Knowledge of Digital Strategy development and customer acquisition planning.
• Familiarity with audience targeting, remarketing, and funnel optimization techniques.
• Exposure to Google Analytics, Google Tag Manager, or similar marketing analytics platforms.
• Understanding of landing page optimization and conversion rate optimization (CRO).

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 2–10 years of experience in performance marketing or digital marketing roles.
• Certifications in Google Ads, Meta Blueprint, Google Analytics, or other digital marketing platforms are an added advantage.
• Experience managing campaigns with measurable business outcomes across B2B or B2C environments.

Preferred Candidate Profile

The ideal candidate is highly analytical, detail-oriented, and passionate about data-driven marketing. You should possess strong business acumen and the ability to balance creativity with performance optimization. A growth mindset, willingness to experiment, and the ability to adapt quickly to evolving digital platforms are essential for success in this role.