Performance Marketing Manager & Team Lead E-Commerce (Bengaluru)

The Role

This is a dual mandate — half performance marketing, half team leadership — and both halves matter equally.

You will own how  spends its marketing budget across Amazon, Blinkit, Zepto, Swiggy, and Flipkart, while leading a team of five that executes the brand's content, creative, and catalogue work.

Beyond campaigns and team management, we are looking for a thinking partner — someone who brings a point of view, challenges assumptions, and is as comfortable in a strategic conversation as they are in a campaign dashboard.

Key Responsibilities Performance Marketing (50%)

• Own and manage all sponsored ad campaigns on Amazon — Sponsored Products, Sponsored Brands, Sponsored Display, and DSP — as well as paid advertising across Blinkit, Zepto, Swiggy Instamart, and Flipkart


• Build and maintain campaign structures, keyword strategies, and bid management frameworks across all platforms


• Manage the relationship with Hiveminds (external ad agency) — daily/weekly connects, campaign change requests, performance reviews, and invoice coordination


• Align advertising spend with inventory health — monitor DOC, DRR, and stock availability; pause/enable ASINs accordingly


• Propose monthly budgets to the CMO — own the rationale and be accountable for outcomes


• Drive ACOS discipline — every rupee spent must be justified against a clear return


• Identify high-performing ASINs and allocate spend accordingly — protect margin, don't chase rank blindly


• Lead campaign planning for sale events — Prime Day, Great Indian Festival, and Q-comm promotions — from media planning through execution


• Maintain and update Brand Store and Brand Story on Amazon, aligned with seasonal campaigns, product launches, and promotions


• Use third-party research tools (Helium 10, Amazon Brand Analytics, Search Query Performance, Merchant Words) for keyword research, SOV analysis, and category trend monitoring


• Monitor competitor activity, pricing shifts, and platform promotions — respond with speed


• Report performance weekly — ACOS, ROAS, TACoS, CTR, CVR, DRR, DOC, and key learnings

Team Leadership (50%)

• Lead a team of five: Catalog Specialist, Performance Marketing Associate, Creative Designer, AI Image Specialist, AI Workflow & Video Specialist


• Set clear weekly priorities — ensure output is on time, on brief, and on standard


• Review and approve all listing content, creative assets, and ad copies before they go live


• Build accountability into how the team operates — results are measured, learnings are documented


• Maintain a content and campaign calendar across all platforms


• Interface directly with the CMO and company Directors — present strategy clearly and defend your thinking


• Lead from the front — the team should look to you for answers, not wait for direction from above

Who You Are

Skills matter — but we hire on communication and character before we hire on a CV. The right person thinks clearly, speaks directly, and does not need to be managed.

• 4–6 years in performance marketing (e-commerce brand or agency background both considered)


• Hands-on Amazon Ads experience is non-negotiable — you've personally managed AMS campaigns, not just supervised them


• Experience with large or bulky product categories is a strong advantage


• Familiarity with quick commerce platforms (Blinkit, Zepto, Swiggy) is a plus; willingness to learn fast is required


• You think in numbers — ACOS, ROAS, TACoS, CVR, DRR, DOC, SOH are words you use naturally


• A natural leader — people follow you for how you think and communicate, not your title


• You challenge ideas, including those of senior stakeholders — respectfully, with reasoning


• You're motivated by building rather than maintaining — you want a role that stretches you


• You communicate with precision — in meetings, over email, and with senior stakeholders

What We Offer

• Full ownership of marketing spend and team output — this is not a support role


• A brand with real scale ambitions and the product range to back it up


• A functional team already in place — yours to elevate


• A path to greater autonomy as trust and accountability are established


• Exposure to the full commercial picture — platform relationships, account strategy, and growth decisions