Performance Marketing Manager (D2C / Ecommerce)

Overview

To drive strategy, planning, execution, and performance for all paid digital media, ultimately building brand awareness, generating website and store traffic, and deepening customer engagement.

Responsibilities

• Lead the strategy, development, execution and optimization of paid digital efforts, including PPC, display, affiliate mobile, video, social and SEM

• Lead and own strategies that drive high-quality traffic to website/store and ultimately convert to units

• Continue to build in-house media buying capabilities across social, display and video

• Prove out efficiency and effectiveness of in-house media buying

• Partner with retail, e-commerce and direct channels to align digital marketing campaigns against channel specific business objectives.

• Identify opportunities for applying new technologies, digital products and services to online campaigns

• Own digital marketing budget, allocations, forecasting, results and reporting

• Closely align with the traditional and website leaders to ensure the cross functional plans provide optimal business results

• Utilize media analytics and tools to maintain and/or develop effective reporting standards

• Drive development and management of co-marketing / Impact media / and co-branded partnerships

• Manage and develop a digital media team to achieve excellence through high performance initiatives, goals and partnerships

• Stay abreast of new digital media trends and the overall digital environment.

Qualifications

• Minimum 8-10 years of progressive digital marketing experience required. Digital agency experience preferred

• Bachelor’s degree required, MBA preferred

• Track record of delivering multifaceted digitally driven campaigns from strategy through execution

• Proven expertise for building a digital buying team

• Proven track record of managing the media planning and strategy for a large account

• Strong track record of leveraging data driven research/analysis to drive strategic direction and optimize marketing programs

• Proven expertise of b2b lead generation

• Creative thinker and innovator

• Collaborative leader working in highly integrated team environment

• Exceptional relationship building and people management skills as well as the ability to prioritize, multitask, focus, lead, influence and delegate while working in fast-paced and demanding situations.

• Strong written and verbal communication skills required

• Must have strong consumer understanding skills, ability to translate customer insights into successful digital marketing programs and a high degree of creativity to find new, compelling ways to reach and communicate to consumers

• BS/BA required, MBA preferred