Performance Marketing Manager/Sr Manager - Mumbai

https://www.crimsoni.com/ 

We have out in-house digital marketing team of more than 50 members covering various specialties like PPC, SEO, social media marketing, content, website management, etc. The team has members from various nationalities and they work together as one team to build strategies and execute them. This is an opportunity to work with one of the most progressive, energetic, experienced & fun marketing teams in the industry. These are the game changers, the visionaries who also roll up their sleeves & get stuff done! A culture that is easily one of the best in the industry & continues to attract top talent to work with us globally. This will not only give you multiple chances to interact with Crimsonites in other countries but also experience their hospitality and culture when you visit our offshore offices. 

Job Title: Senior Manager/Manager, Performance Marketing

Department: Marketing

Experience: 8 years & above

Job Location: Goregaon (west), Mumbai

Job Responsibilities

As the Manager/Senior Manager, Performance Marketing, you will plan, build and drive performance marketing strategies and campaigns to accelerate revenue generation across paid and organic channels for brands across Crimson Interactive.

You will help define, execute, measure, and refine a compelling and effective performance marketing revenue strategy. You will own delivery of key metrics such as MQL, new clients, website traffic, engagement, conversion rates, and revenue generation attributed across channels. Reporting to the head of marketing, you’ll lead a team of subject matter experts across advertising (search, social, affiliate, etc.), organic (SEO), email (end to end), and content while supporting them to achieve their KPIs and goals and develop their skills to deliver high-quality campaigns with precision.

Role Highlights

• You will be the owner of performance marketing KPIs such as new clients, revenue growth,        and team development
• You will brainstorm new and creative growth strategies
• You will be responsible for end to end measurement and management of performance              campaigns across channels
• You will work with the brand marketing team to ensure messaging alignment across all paid and organic channels
• You will be the driver of delivery key marketing insights with access to analytical tools such as Google Analytics and BI

Key Requirements

• You are a highly goal-oriented individual and have excellent communication skills
• You have prior experience in a similar role of leading a performance marketing team
• You have experience in building effective multi-channel marketing strategies, including paid and organic channels (SEO, PPC, Social Media, and other digital channels)
• You have a strong understanding of advertising platform fundamentals – biddable and non-biddable media. (Google, Facebook, Twitter, LinkedIn, Affiliates, etc.)
• You are open-minded, curious, and a strong problem solver
• You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations