Performance marketing - Meta & Google ads Associate - IncluHub

Summary

Responsibilities

• Assist in the creation, setup, and daily management of paid advertising campaigns across Google Ads and Meta (Facebook/Instagram) platforms.
  
• Monitor key performance indicators (KPIs) such as click-through rates, conversion rates, and cost per acquisition to evaluate campaign health.
  
• Conduct A/B testing on ad creatives, copy, and targeting parameters to identify high-performing variations.
  
• Compile and present regular performance reports, highlighting insights, trends, and actionable recommendations for campaign optimization.
  
• Collaborate with senior marketing specialists to align ad strategies with broader business objectives and client goals.
  
• Stay updated on the latest industry trends, platform algorithm changes, and best practices in digital advertising.
  
• Manage budget allocations to ensure efficient spending and adherence to campaign timelines.
  

• Education: Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).
  
• Experience: 0-1 year of professional experience in digital marketing, advertising, or a relevant internship.
  
• Technical Skills: Familiarity with Google Ads and Meta Ads Manager interfaces; basic understanding of HTML/CSS is a plus but not required.
  
• Analytical Abilities: Strong aptitude for interpreting data and translating metrics into strategic insights.
  
• Communication: Excellent written and verbal communication skills for crafting compelling ad copy and reporting results.
  
• Soft Skills: High attention to detail, ability to work in a fast-paced environment, and a proactive, problem-solving mindset.
  
• Certifications: Google Ads or Meta Blueprint certifications are highly desirable but not mandatory for entry-level candidates.