Performance Marketing / SEO (Leads/Traffic Ads)

This role is for one of the Weekday's clients

Min Experience: 2 years

Location: Gurugram

JobType: full-time

We are seeking a Performance Marketing Manager to lead digital lead generation efforts for real estate projects. This position will be responsible for managing campaign execution, optimizing the marketing funnel, enhancing landing page performance, overseeing retargeting efforts, and generating reports across paid advertising channels.

The successful candidate will have practical experience with Google Ads, Meta Ads, CRM coordination, and conversion-driven marketing, along with a solid understanding of lead quality and driving site visits.

Key Responsibilities

• Develop, implement, and refine campaigns on platforms such as Google Ads, Meta Ads, YouTube, and LinkedIn as applicable.
• Generate qualified leads for residential and/or commercial real estate developments.
• Enhance critical performance indicators including cost per lead (CPL), conversion rates, lead quality, and return on investment (ROI).
• Oversee audience targeting, remarketing strategies, budgeting, and campaign architecture.
• Optimize landing pages, lead capture forms, microsites, and portal listings to boost conversion rates.
• Collaborate with sales teams to monitor lead quality, follow-up activities, and site visit results.
• Execute remarketing and nurture campaigns via WhatsApp, email, and SMS.
• Track campaign performance using tools like Google Analytics, Meta Ads Manager, CRM systems, and prepare regular performance reports.
• Monitor competitors and explore new opportunities for growth.

Required Skills

• Proven hands-on expertise with Google Ads and Meta Ads.
• Comprehensive knowledge of lead funnels, campaign optimization, and performance metrics.
• Experience in real estate lead generation.
• Familiarity with landing page optimization, remarketing techniques, and CRM workflows.
• Strong analytical capabilities and effective communication skills.

Preferred Experience

• 4 to 8 years of experience in digital or performance marketing.
• At least 2 years of experience in real estate marketing.
• Background working with developers, brokerage firms, or PropTech companies.
• Knowledge of the Gurugram / NCR market is advantageous.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related discipline.
• Certifications in Google Ads, Meta Ads, or Analytics are desirable.

Key Performance Indicators (KPIs)

• Cost per Lead (CPL)
• Volume of Qualified Leads
• Lead-to-Site-Visit Conversion Rate
• Campaign Return on Investment (ROI)
• Landing Page Conversion Rate