Performance Marketing Specialist

Key
Responsibilities:

• Develop and manage paid media
  campaigns across platforms like Google Ads, Meta (Facebook/Instagram),
  LinkedIn, and programmatic channels focused on B2B lead generation.
  
• Optimize campaigns for CPL (Cost
  Per Lead), CTR, and conversion rates to drive qualified business leads for
  BPO services.
  
• Design audience targeting
  strategies for multiple industries.
  
• Collaborate /prepare the content
  and design to develop ad copy, banners, and landing pages tailored to the
  BPO industry.
  
• Conduct A/B testing on
  creatives, copy, and landing pages to enhance campaign performance.
  
• Track, measure, and report on
  campaign performance using Google Analytics, CRM, and advertising
  platforms.
  
• Implement tracking mechanisms to
  monitor lead quality and funnel performance.
  
• Stay updated with trends in
  digital marketing and outsourcing industry benchmarks to inform strategy.
  
• Coordinate with the sales team
  to ensure marketing-generated leads align with sales qualifications
  criteria.
  

Requirements

Requirements:

• Bachelor’s degree in Marketing,
  Business, Communications, or a related field.
  
• 2+ years of experience in
  performance marketing, preferably in a B2B or BPO/outsourcing environment.
  
• Strong hands-on experience with
  Google Ads, LinkedIn Campaign Manager, Meta Ads, and programmatic
  platforms.
  
• Experience working with CRM
  systems (e.g., HubSpot, Zoho, Salesforce).
  
• Excellent verbal and written
  communication skills.
  
• Solid knowledge of SEO best
  practices, on-page and off-page optimization, and keyword research.
  
• Proficiency in design tools like Adobe Photoshop, Canva, or equivalent for creating ad visuals
  and landing page elements.