Performance Marketing Specialist

We are looking for a Performance Marketing Specialist who will be a part of HUL’s qComm team based at Mumbai HO. He/she will be responsible for running performance marketing campaigns across key qComm customers.

The right candidate should be able to:

Analyse large data sets and identify trends and insights

Measure the right KPIs either directly or indirectly for on/off platform paid/organic activities

Identify the levers of growth and optimize paid media plans to maximize sales output

Manage and execute the experiment pipeline and codify learnings

Distil audience cohorts & deploy them on applicable platforms to measure their relative performance

KEY SKILLS REQUIRED: Must have experience in either –  

Analytics

Digital marketing or

running customer acquisitions/retention campaigns for small start-ups

Qualifications & Skill Requirements: 

Proficiency in MS Excel, MS PowerPoint

Preferably 2-4 years of work experience

Paid platform management knowledge of platforms like Blinkit, Swiggy, Amazon (AMS), Flipkart, Google etc. will be preferred

Collaboration and strong stakeholder management skills are a must.

Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour.