We are looking for a results-driven Performance Marketing Specialist with 3–9 years of experience in planning, executing, and optimizing digital marketing campaigns across multiple paid channels. The ideal candidate is highly analytical, data-driven, and passionate about driving measurable business growth through customer acquisition, lead generation, and revenue optimization.
In this role, you will be responsible for developing performance marketing strategies, managing advertising budgets, optimizing campaign performance, and collaborating with cross-functional teams to achieve business objectives. You should have a strong understanding of digital advertising platforms, conversion optimization, attribution models, and campaign analytics.
Requirements
Key Responsibilities
Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other paid media channels.
Develop and implement customer acquisition strategies focused on maximizing ROI, ROAS, and conversion rates.
Monitor campaign performance daily and optimize bidding strategies, audience targeting, creatives, and landing pages.
Analyze campaign data and generate actionable insights using analytics tools to improve performance and reduce customer acquisition costs.
Conduct keyword research, audience segmentation, competitor analysis, and A/B testing to maximize campaign effectiveness.
Manage advertising budgets efficiently while ensuring optimal allocation across channels.
Work closely with content, design, product, and sales teams to create high-performing marketing campaigns.
Track user journeys, attribution models, and funnel performance to identify opportunities for growth.
Create detailed performance reports and dashboards, presenting campaign outcomes and strategic recommendations to stakeholders.
Stay updated with industry trends, emerging advertising platforms, privacy regulations, and best practices in digital marketing.
Required Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
3–9 years of hands-on experience in Performance Marketing with proven success in managing paid digital campaigns.
Strong understanding of customer acquisition strategies, conversion funnels, and digital marketing metrics.
Experience handling significant advertising budgets with a focus on maximizing ROI.
Excellent analytical, problem-solving, and decision-making skills.
Strong communication and stakeholder management abilities.
Ability to manage multiple campaigns simultaneously in a fast-paced environment.
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