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Performance Marketing -Sr Associate

icon building Company : Intentfarm
icon briefcase Job Type : Full Time

Number of Applicants

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Job Description - Performance Marketing -Sr Associate

The Senior Associate – Performance Marketing role involves driving growth for digital -first brands through data -led advertising on Meta and Google. The position requires a blend of analytical ability, strategic thinking, creative collaboration, and hands -on campaign execution. The role functions within a fast -paced agency environment, working closely with cross -functional teams to plan, launch, optimise, and scale high -performance campaigns across platforms.

You'd be a perfect fit, if you:
● love marketing and advertising.
● love ideating and experimenting frugally and growing brands.
● already have 1 -3 years of experience in performance marketing.
● have expertise in Google or Meta ads or both and want to grow further into the
same.
● are highly data -focussed in your research and decision making.
● love collaborating with multiple people to ideate creative ways of marketing a
brand.
● understand CRO and the value of optimizing the website to improve ad
performance.
● have excellent written and oral communication/presentation skills, including
creating and delivering effective presentations and marketing reports.
● love setting big goals and taking them down strategically.
● love taking responsibilities and managing multiple priorities.
● have good expertise on GA4, Looker Studio, MS Excel.


Requirements

Requirements
Your broad responsibilities would include:
● managing client projects end to end including audience research, competitive
research, creative research, campaign creation, ongoing optimization and reporting
● managing client communication directly to build strong relationships with them and
being able to explain the rationale for your decisions and getting their approvals on
plans
● doing cross -platform ads analytics and decision making from it to keep growing
each brand
● learning from other team members and sharing your knowledge with them to
create a high performance eco -system
● delivering growth and ROI to clients as per each brand's goals
● understanding what makes and conceptualizing high converting campaigns and
landing pages basis customer behavior analysis
● guiding clients on other channels of marketing that can improve their growth
continuously learning and becoming a top 1% performance marketer (yes, legit this
is a serious responsibility as a part of your job and we will help you get there).



Benefits

Benefits
Why you should join us?
● In case you value the opportunity to work on real & challenging Marketing problems
● In case you value high involvement from founders and learning from them
● In case you value having the autonomy to do things your way and not have to worry
about experimental failures
● In case you care about working alongside genuine, honest peers who will have your
back, no matter what
● In case you value contributing to the organisation beyond your call of duty; and
getting handsomely remunerated for the extra effort
● In case you believe in always learning and want an environment which will invest
into your learning for the long term
● In case you want to work on the cutting edge of marketing problems and use the
most cutting tools and strategies
● In case you are looking for a place for the long term where you can keep growing
with the company (our first few hires from 5 -6 years back, are still with the
company)

Why you shouldn't join us?
● In case you are looking for a product company, ofcourse we aren't one
● In case you are looking for a very very structured corporate environment where
everyone is extremely clear on their role and ONLY has to do that. We thrive as a
bootstrapped company and hence like to be nimble about changes and whatever is
needed to be done to get ahead
● In case you are looking for the top bracket pay in the industry - we are not the one
for you. You may find hyper funded startups who can do that for you

Working Days: Monday to Friday (Full Day ) + Saturday (Half Day)
Location: HSR Layout, Bangalore.

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