Platform SEO & AEO Strategist

About Birdeye

Birdeye is the leading agentic marketing platform for multi-location brands.

Companies like H&R Block, Aspen Dental, and Caesars Entertainment use Birdeye to manage marketing across thousands of locations — from how they get found, to how they convert, to how they retain customers. Our platform replaces disconnected point tools with AI agents that execute work at the location level — responding to reviews, updating listings, publishing content, and driving conversions.

Backed by Marc Benioff, Jerry Yang, and Accel-KKR, Birdeye was named to G2’s 2026 Best Agentic AI Products list — appearing alongside the world’s leading AI companies. We’re expanding rapidly into enterprise, with growing adoption across large, multi-location brands.

About the Role

We are looking for a data-driven SEO and AEO Strategist to help us understand what truly drives organic performance across our platform. This role goes beyond traditional SEO and focuses on large-scale data analysis, identifying performance patterns across thousands of locations and clients, and translating insights into product and strategy recommendations.

You will play a critical role in connecting SEO and AEO outcomes to product capabilities, helping us continuously improve how we drive visibility and results for our customers.

Responsibilities

• Analyze large-scale datasets across multiple products, clients, and locations to identify trends, anomalies, and performance drivers
• Identify underperforming clients, segments, or features and diagnose root causes (technical, content, listings, reviews, etc.)
• Develop frameworks to measure AEO and SEO impact across different product features and customer cohorts
• Partner with Product, Engineering, and Customer Success teams to translate insights into actionable improvements
• Build dashboards, reports, and models to track AEO and SEO performance at scale
• Conduct cohort analysis, A/B test analysis, and correlation studies to understand what moves rankings and traffic
• Monitor algorithm updates and assess their impact across the platform
• Provide clear, data-backed recommendations to improve product performance and customer outcomes
• Help define and evolve internal SEO best practices based on real performance data

What You Bring

Required

• 10+ years in a data-driven SEO role, with meaningful depth in local SEO, enterprise multi-location SEO, content strategy, and technical SEO.
• Strong understanding of SEO and AEO fundamentals (technical SEO, on-page optimization, local SEO, indexing, etc.)
• Advanced proficiency in data analysis tools (SQL, Excel/Sheets, Python or R preferred)
• Experience working with large datasets and identifying meaningful patterns
• Familiarity with SEO tools (e.g., Google Search Console, analytics platforms, crawling tools)
• Ability to connect data insights to business and product decisions
• Strong problem-solving skills with a hypothesis-driven mindset
• Excellent communication skills—able to translate complex data into clear insights
• Experience working closely with product and engineering teams

Strongly Preferred

• Experience in local SEO or listings management platforms
• Experience in a B2B SaaS environment
• Familiarity with experimentation frameworks and causal inference

What Success Looks Like

• You can clearly articulate what is driving SEO and AEO performance across our platform
• You proactively identify underperforming segments and explain why they are lagging
• Your insights directly influence product improvements and roadmap decisions
• You help establish a repeatable, scalable approach to SEO and AEO performance analysis

Why You'll Join Us:

At Birdeye, we are relentless innovators driven by a singular goal: to lead our category with unparalleled excellence. We don't just set goals – we surpass them. We're a team of doers who roll up our sleeves and get the job done, delivering on our promises with unwavering dedication.

Working here means embracing a culture of action and accountability, where every person is empowered to make an impact. We don't just talk about making a difference – we make it happen.