PPC Media Executive (Google Ads / Facebook Ads)

ROUTE OF PIE | Digital Agency is looking for 

PPC Media Executives to join the team. 

PRIMARY ROLES: 

Launch and Optimise PPC (pay-per-click) Advertising Campaigns

Manage Ads across Ad Networks (Google, Facebook, LinkedIn, TikTok, Bing/Yahoo, Native Ad Platforms, etc.)

Monitor Budgets, Optimise Bid Strategies and Optimise Bids

Conduct A/B Variate Tests across Ad Parameters 

Setup & Manage Facebook Tracking Pixel, Google UTM Tracking, and other tracking methods 

Setup & Manage Custom & Lookalike Audiences 

Setup & Manage Conversion Optimsation & Events 

Manage Search Marketing Accounts

Provide Recommendations and Execute Ad Strategies & Keyword Opportunities

Tracking KPIs, Building and Generating Insights & Reports

SECONDARY ROLES: 

Research, Analyze Ad Strategies & Market Trends 

Competition Research & Analysis  

Ad Data Analysis 

Use Forecasting Tools & Methods to Estimate Spend-to-ROI 

Prepare and maintain proper documentation

Co-ordinate with other Route of Pie Teams 

PRIMARY SOFT SKILLS: 

Marketing Research & Targeting, Keyword Research, Ad Strategy, Ad Planning & Analysis, Client Relationship Management, Written and Spoken English, Presentation skills, Communication skills 

PRIMARY TECHNICAL SKILLS: 

Managing multiple PPC campaigns, Google Adwords, Facebook Advertising, Linkedin Advertising, Experience in increasing quality score, Google Analytics, Microsoft Excel, Microsoft PowerPoint (or similar software), Email

SECONDARY TECHNICAL SKILLS:

3rd Party Ad Management Tools, DSP/SSP, Forecasting Tools, Funnel Analysis Tools, Native Ad Platforms, Microsoft Word 

EXPERIENCE: 

Fresher - 5 Years

RELEVANT EXPERIENCE:

(Actual market exposure)

Ad Strategy, PPC Management, Google Ads, Facebook Ads, 3rd Party DSP/SSP

KNOWLEDGE: 

Ad Bid Management, Ad Strategies & Methods, Google Advertising, Facebook Advertising, Native Platforms, Microsoft Excel, Creative thought process, Ability to meet targets, Ability to meet deadlines, Work in a team environment.

TARGET ORIENTATION: 

None

MOBILITY: 

Desk: High | Field: None

This is a desk work profile, and the candidate is expected to work within ROUTE OF PIE premises.

SPOKEN LANGUAGES: 

English / Hindi / Marathi 

ACADEMIC ELIGIBILITY: 

Any Graduate / Any Diploma

LIFE AT ROUTE OF PIE: 

ROUTE OF PIE: 

A full service digital agency, having a motivated team of young, passionate, creative designers, digital marketers & technology geeks. 

CORE CAPABILITIES: 

Route of Pie focuses on Digital Marketing, Marketing Automation, Social Media, Digital Advertising, Lead Generation, Content & Influencer Marketing. 

LIFE AS A TEAM MATE: 

Regular Idea-Pie Brainstorming Sessions

Creative Office Environment

High-Tech Workstations

Clear Work-Allocation-Reporting Structure

Positive Team Environment - High-Energy, Motivated, Equal Opportunity

Work-life Balance with ample time-off leaves, a 10AM-7PM work day with 2nd and 4th Saturdays off 

Professional Training 

Constructive Leadership Environment