PPC Specialist- US Healthcare

PPC Specialist- US Healthcare

Role Overview
The PPC Consultant will be responsible for developing, executing, and optimizing paid advertising campaigns across Google, Meta, Linkedin and other platforms to drive measurable results. The ideal candidate is data-driven, results-oriented, and experienced in managing campaigns targeting US audiences.

Key Responsibilities
Forecast leads with given ads budget to set expectations.
Setup trackers and measurement metrices to track ads performance.
Develop and manage PPC strategies aligned with client goals and US market trends.
Execute and optimize campaigns across Google Ads, Linkedin and Meta platforms (Facebook and Instagram).
Conduct regular performance analysis, keyword research, and audience targeting refinement.
Prepare detailed campaign performance reports with insights and optimization recommendations.
Collaborate with account managers and design teams to create high-performing ad creatives and landing pages.
Track and manage budgets effectively, ensuring ROI and conversion objectives are met.
Stay updated with US digital marketing trends, platform updates, and compliance standards.

Qualifications
3+ years of experience managing PPC campaigns for the US market (healthcare).
Proven track record of optimizing ad spend and achieving measurable ROI.
Proficiency with Google Ads, Google Analytics, Bing Ads, Meta Ads Manager, and other major platforms.
Strong analytical skills with experience in performance reporting and data visualization (Google Sheets, Data Studio, or similar tools).
Excellent communication and client-facing skills.
Google Ads certification is preferred.