PR Executive

LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 120 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered with the world's finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents that shapes the face of luxury beauty and delights consumers daily across our growing footprint of 15 markets. Come join us now.

Why Join Us?

At LUXASIA, we believe there is beauty within every talent - that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn't that beautiful?

Position Objective

The PR Executive will be responsible for enhancing LUXASIA's brand image, managing public relations activities, and building strong relationships with media and influencers. This role requires a proactive individual who can develop and implement effective PR campaigns that align with our brand vision and values.

Job Description

• Create and implement PR strategies that align with the company's marketing goals
• Build and maintain relationships with key media, influencers, and industry stakeholders
• Draft press releases, media kits, and other important communication materials
• Monitor media coverage and compile reports on PR outcomes
• Organize press events, product launches, and promotional activities
• Conduct market research to identify media trends and coverage opportunities
• Respond to media inquiries in a timely manner and manage crisis communications when necessary
• Provide insights for content creation and social media strategy to enhance brand visibility
• Collaborate with different departments to ensure consistent messaging across all channels

• Degree in Communications, Public Relations, Marketing or related field
• 1-3 years of experience in public relations or communications, preferably in the beauty or luxury sector
• Excellent written and verbal communication skills
• Strong networking skills and relationships with media and influencers
• Ability to work collaboratively in a fast-paced environment
• Strong attention to detail and project management skills
• Creativity and a proactive approach to problem-solving
• Proficient in MS Office and familiar with PR software and reporting tools
• Knowledge of current trends in beauty and lifestyle is a plus

Are you ready to shape the narrative of a leading luxury brand? If you have a passion for storytelling and desire to make an impact through effective communication, we want to hear from you! Join us as we continue to set trends in the luxury beauty market.

Recruitment Privacy Notice

By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice [https://www.luxasia.com/recruitment-privacy-notice/] and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.

Note to staffing agencies

Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency that is interested in working with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.