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Principal Graphic Designer

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Job Description - Principal Graphic Designer

We are seeking a highly creative and experienced
Graphic Designer to join our marketing and creative team. The ideal candidate
will have a strong background in developing compelling visual content across
digital and print channels, including graphic design, illustration, motion
graphics, and video production. This role requires a designer who can translate
marketing objectives into impactful creative assets that strengthen brand
presence, drive engagement, and support business growth.

Key Responsibilities

Creative Design & Branding

  • Develop
    high -quality visual assets for marketing campaigns, social media, websites,
    presentations, email marketing, digital advertising, and print collateral.

  • Create
    original illustrations, infographics, visual concepts, and brand assets that
    align with brand guidelines and campaign objectives.

  • Maintain and
    evolve brand identity across multiple channels and touchpoints.

  • Collaborate
    with marketing, content, and business teams to develop creative concepts and
    campaign materials.

Video & Motion Content

  • Produce, edit,
    and optimize marketing videos for social media, websites, events, and digital
    campaigns.

  • Create motion
    graphics, animations, video advertisements, reels, and promotional content.

  • Manage the
    complete video production workflow, including editing, color correction, sound
    optimization, and final delivery.

UI & Digital Design

  • Design
    user -centric digital assets, landing pages, presentations, and marketing
    interfaces.

  • Develop
    wireframes, mockups, and visual prototypes when required.

  • Ensure
    consistency in user experience and visual communication across digital
    platforms.


AI -Enhanced Creative Production

  • Leverage the
    latest AI -powered design, illustration, video, and content -generation tools to
    improve creative quality, efficiency, and scalability.

  • Stay current
    with emerging AI design technologies and evaluate opportunities for
    implementation within creative workflows.

  • Utilize AI
    tools responsibly to accelerate ideation, concept development, image
    generation, video enhancement, and production processes.

Creative Leadership

  • Provide
    creative direction and mentorship to junior designers and creative team
    members.

  • Review
    creative output to ensure high -quality standards and brand consistency.

  • Manage
    multiple projects simultaneously while meeting deadlines in a fast -paced
    environment.



Requirements

  • Bachelor’s degree in Graphic Design, Visual
    Communication, or related field.

  • 5+ years of professional experience in
    graphic design and visual communication.

  • Prior experience in a creative agency,
    advertising agency, branding agency, or digital marketing agency is highly
    preferred.

  • Strong portfolio demonstrating expertise in
    branding, marketing design, illustration, and video production.

  • Excellent understanding of design
    principles, typography, color theory, composition, and visual
    storytelling.

  •  Expert -level proficiency in Adobe
    Creative Suite, Figma, DaVinci Resolve, and other industry -standard design.

  •  Strong
    working knowledge of the latest AI -powered creative platforms



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About the Company

Esyasoft Technologies

Discover how revolutionary AI and IoT advancements are revolutionizing the energy sector, paving a smooth way for a smooth shift towards a dependable, cost effective, and eco- friendly energy solutions.

Read more about the company

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