Principal UI/UX Product Designer

Role Overview:

We’re looking for a seasoned Manager/Principal Product Designer to lead the UX/UI strategy for CashKaro and EarnKaro's marketing campaigns and digital experiences. If you have 6–7 years of hands-on experience in product design, a sharp eye for design systems, and thrive on data-led decisions, you’ll fit right in. Your role will be pivotal in turning user insights into delightful, high-converting journeys that fuel business growth.

Key Responsibilities:

UX Strategy & Ownership:

• Own the end-to-end UX for marketing-led journeys across CashKaro & EarnKaro.
• Align designs with KPIs like conversions, drop-offs, and activation.
• Use data insights and lean UX methods to build hypothesis-based experiments.
• Example: For campaigns like Diwali Mega Sale, analyze drop-offs, conduct usability tests, and redesign interfaces (e.g., real-time savings display) to improve conversions.

Design Systems & Scalability:

• Build and manage scalable design systems using atomic principles.
• Standardize tokens, components, colors, and typography across platforms.
• Work closely with engineering to maintain design-dev parity.
• Example: Create unified Figma-Stoybook libraries to eliminate UI inconsistencies between mobile and web.

Research & Analytics-Led Design:

• Lead usability studies, user interviews, heuristic reviews, and surveys.
• Collaborate with product/data teams to analyze funnels, session replays (e.g., Hotjar), and behavior data.
• Own a performance dashboard mapping user journey to design ROI.
• Example: For low EarnKaro onboarding engagement, redesign flows after Hotjar reviews + user interviews.

Innovation & MVP Thinking:

• Drive mini R&D sprints to test prototypes and refine UX.
• Partner with product for MVP planning and feature prioritization.
• Example: Ideate and test “Smart Cashback Suggestions” to increase multi-store usage based on behavior data.

Retention & Activation Optimization:

• Build user flows targeting reactivation, onboarding, and long-term retention.
• Apply gamification and milestone-driven engagement ideas.
• Example: For influencer drop-off on EarnKaro, launch a level-based reward system and tracker to improve motivation.

Team Leadership & Mentorship:

• Mentor designers in design principles and career growth.
• Set and track quarterly OKRs, and improve sprint planning via agile tools.
• Example: Streamline prioritization using a task urgency-impact matrix; assign design leads per project for ownership.

Competitive UX Benchmarking:

• Continuously study competitor UX flows, features, and design decisions.
• Conduct teardown sessions and suggest actionable differentiators.
• Example: Analyze "instant withdrawal" from rival apps; work with product/finance to explore UPI-based faster payouts.

Must-Have Skills:

• UX Strategy & IA: Deep experience crafting flows, user journeys, and interaction maps.
• Design Systems: Strong knowledge of tokenization, modular systems, and atomic design.
• Prototyping Tools: Advanced proficiency in Figma, Sketch, or Adobe XD; experience with shared libraries.
• Analytics: Comfortable using Mixpanel, Google Analytics, or Hotjar to track user behavior.
• Product Thinking: Strong understanding of lean UX, MVP prioritization, and outcome-driven design.
• Agile Practices: Experience with Jira, Trello, or Asana in POD-based workflows.
• Engagement Design: Working knowledge of gamification, lifecycle hooks, and retention tactics.

Good-to-Have Skills:

• Motion Design: Familiarity with After Effects, Lottie, or Principle to bring interactivity and life to user flows.