Process Lead- Brand & Marketing

About the Role:

We are looking for a dynamic and driven marketer who thrives on creativity, strategy, and execution. As a Process Lead / Assistant Manager – Brand & Marketing, you’ll be at the forefront of shaping our brand narrative, driving memorable campaigns, and building organic growth engines. If you love writing sharp copies, brainstorming viral-worthy content, and bringing brand stories to life – this role is tailor-made for you!

Key Responsibilities:

Copywriting & Content Development

• Write high-impact ad copies, emailers, website content, social media posts, and marketing scripts.
• Develop creative scripts for video ads, branded content, and influencer-led pieces.
• Translate brand messaging into compelling and engaging narratives across platforms.

Brand & Campaign Management

• Ideate, plan, and execute 360° brand campaigns that drive awareness, engagement, and growth.
• Collaborate with internal teams, designers, video editors, and external agencies for end-to-end campaign delivery.
• Monitor campaign performance and derive insights to improve future executions.

Social Media & Content Strategy

• Own the social media calendar and ensure content aligns with brand tonality and business goals.
• Spot trends, engage with communities, and ensure consistent brand presence across platforms.
• Oversee short-form video content creation for platforms like Instagram Reels, YouTube Shorts, etc.

Creative & Visual Communication

• Work closely with graphic designers to ensure visuals elevate the messaging.
• Have a good eye for design, layout, and brand consistency across all collaterals.

Organic Growth & Brand Building

• Develop and scale organic acquisition channels like content marketing, social media, UGC campaigns, and influencer engagement.
• Explore partnerships, community-led initiatives, and growth hacks that build brand salience without burning the budget.

What We’re Looking For:

• 2–6 years of experience in brand marketing, content creation, or campaign management.
• Exceptional copywriting skills with a strong grasp of storytelling and consumer psychology.
• Proven experience in executing integrated brand campaigns, from idea to execution.
• Strong understanding of social media trends, video content formats, and performance marketing.
• Basic working knowledge of graphic design and video content workflows.
• Ability to work with cross-functional teams and juggle multiple projects simultaneously.
• Growth mindset with a knack for experimentation, creativity, and hustle.