We are building autonomous robotics systems for construction. Our robots plan, navigate, manipulate, and execute real work on live sites. This is deep tech: robotics, perception, controls, and AI operating outside the lab.
As we scale the product and the team, writing is central to our communication, marketing, and vision. We’re looking for a Product & Technical Storyteller who can understand complex systems and convey them with clarity, across platforms and formats.
What you’ll do
Your core responsibility is writing, focused on content and marketing for digital and social channels.
You will work closely with founders, engineers, and product teams to:
Understand the product deeply — what it does, how it works, and why it’s unique
Translate complex robotics and AI concepts into crisp, precise narratives
SEO-optimized content to improve discoverability and reach
Engaging LinkedIn posts and concise, punchy tweets
Founder POV pieces (why now, why this approach)
Case studies and field stories from real deployments
Hiring posts for robotics, AI, and systems engineers
Maintain a consistent voice and point of view across all communication
Challenge vague claims or unclear messaging to sharpen clarity
This is a high-visibility, writing-first role, not a generic marketing execution position.
What we’re looking for
Must-haves
Exceptional writing skills: clear, structured, and compelling
Understanding of SEO, content algorithms, and digital visibility
Experience creating engaging social media copy (LinkedIn, Twitter)
Ability to explain complex technical products or systems accurately
Comfort working directly with engineers and founders
Strong editorial judgment — knows what to cut and what to highlight
Strong signals
Background in engineering, robotics, AI, or systems — or strong writing experience in these domains
Prior experience at deep-tech, infra, robotics, or developer-focused companies
Previous work as a technical writer, science/tech journalist, or early-stage product storyteller
Writing samples that demonstrate originality, clarity, and insight
Not a fit if you
Focus mainly on generic SEO content without technical understanding
Rely heavily on buzzwords or hype
Need the product to be simplified extensively before writing
Prefer execution-only roles without ownership of narrative
How you’ll work
On-site at HSR Layout, Bengaluru, collaborating closely with founders and engineering
Full access to product demos, context, and internal discussions
Expected to ask hard questions and improve clarity across the company
Own the narrative, not just execute tasks
What success looks like
After 3–6 months:
Our product and technology are easier to understand for all audiences
Website, social media, and marketing content are sharp, confident, and technical yet accessible
Engineers, candidates, and investors echo our language and vision
Writing becomes a strategic asset and core part of how we communicate
This is a high-impact, foundational role. If you care deeply about clarity, technical storytelling, and building technology that works in the real world, we’d love to talk.
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