The Product Manager India position has a business-orientation and is responsible for the development and implementation of the strategic plan for all products within India and customer segments. The Product Manager maintains close relationships with the market (customers, evaluators, and potentials) for awareness of market needs. This includes development of effective marketing strategies and tactics for all regional products. This person is involved through all stages of the product lifecycle, including requirements, road mapping, and driving specific custom product development to facilitate business success.
This position involves close interaction with development leads, operations, key customers, marketing communications and sales. A strong sense of ownership, initiative, and marketing understanding is required.
Position includes product management and marketing responsibility for all products in the assigned countries and customer segments, which includes responsibility for establishing and achieving our sales and profit growth initiatives.
POSITION REQUIREMENTS:
BA/BS degree in Marketing, Business or Engineering. MBA is a plus
Demonstrated marketing competency
Proven technical aptitude
Entrepreneurial drive to take ownership of our marketing/product strategy and execution to achieve our growth goals
Strong leadership skills - must be able to work across departments and regions, including internationally
3-5 years previous product management/product marketing experience
A strong business sense – person needs the ability to create segment marketing/product strategy from market analysis
A strong customer orientation with a “how can I help” approach
Must be a team player with the ability to work across multiple disciplines and geographies
Strong verbal and written communication skills
Travel will be required – 30%
Ability to create and edit PowerPoint presentations required
Must have above average Excel and numerical analysis skills
DESIRED TALENTS:
Curiosity
Confident
Analyzing/synthesis
Systems thinking
Emotional intelligence (empathy)
Logical
Persistent
Risk-taker
Creative
Problem solver
JOB RESPONSIBILITIES:
Full product line ownership for the assigned segment/customers:
Create and execute strategic marketing plan to drive sales and profit growth
Measure product quality and drive continuous improvement
Executing product life cycle initiatives for the segment
Maintain segment/customer portfolio roadmap
Define user/buyer personas for products - be the expert in their area
Write product requirements and use scenarios
Manage pricing and profitability
Discover and validate market problems (both existing and future customers)
Seek new opportunities by leveraging the company’s distinctive competence
Conduct win/loss analysis
Provide oversight of strategy, technical, and marketing aspects of all products in the segment
Position the product for key customers and all buyer types
Document the typical buying process
Collaborate marketing communications to create and execute marketing mix, materials, new product launch, and go-to-market plans
Collaborate with platform marketing, sales and engineering on segment strategy to help plan and drive continuous growth
Provide technical assistance, training and leadership for sales, customer service, and our customers as a subject matter expert for all platform products
Understand the unique needs of the customer segment
Conduct technology assessment
Analyze the competitive landscape
Monitor and incorporate industry innovations
ABOUT US:
Midtronics manufacturers advanced cutting-edge battery testing and charging equipment incorporating wireless communication and data analytics for traditional 12V, 24V, and high-voltage EV batteries for emerging Electric Vehicle platforms. Midtronics is a fast-growing company with an energetic, passionate, and innovative leadership team. As the world is determined to reduce carbon emissions and improve vehicle safety, the rapid evolution of the transportation industry – from electrification and connectivity to autonomous vehicles — Midtronics, is a committed partner in developing superior battery management solutions to meet those exciting challenges in the years ahead.
Midtronics is trusted by leading vehicle manufacturers, service centers and battery retailers around the world for battery testing & charging equipment.
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