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Product Marketing

icon building Company : Kotak Mahindra Bank
icon briefcase Job Type : Full Time
icon geo-alt Mumbai, India

Job Description - Product Marketing

Description

  • Engage with the Product Manager/Business Heads to develop understanding on product attributes, customer segments, and positioning understanding for communication consistency

  • Demonstrate reasonable knowledge and expertise on business challenges and targets for the year for the various products under the portfolio handled 

  • Develop communication through collaborations with advertising agencies/in-house design teams as per organizational guidelines for various Product Marketing campaigns to:-

  • Effectively use Marketing elements & channels for communication 

  • Work towards improving the efficacy of the communication as measured through quantitative parameters

  • Track competition (E-commerce players, BFSI Players, and Others) to understand the latest trends/best practices and       implement them quickly  

  • Refer to research for insight mining (understanding triggers and barriers) and apply it for developing effective communication

  • Use A/B testing to continuously improve efficacy and build learning of what works and what doesn't

  • Work on innovations and leveraging technology for client outreach and response efficacy



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