Product Marketing Analyst

Company : Ford Motor Company

Job Type : Full Time

Chennai, India

Job Description - Product Marketing Analyst

Description

Be a self-starter & have the ability to take responsibility for key study/ program ‘milestones’ with supervision

Ability to work within a diverse (culturally, functionally & geographically) environment

Smart, quick thinking, analytical

Expert in developing Microsoft PowerPoint presentations

Solid understanding of Microsoft Office products, including Excel, Word, and PowerPoint

Responsibilities

Support product marketing initiatives as directed by the product marketing manager
Develop persuasive, effective and visually appealing presentations for various studies
Proactively support ongoing profit improvement and complexity reduction efforts
Lead or support special market or product studies as necessary
Future vehicle product needs and customer requirements, including use of Ford Global research tools
Identifying regional markets where new products will be sold, including the integration of regional market ‘wants’ into program assumptions
Assignments may include competitive analysis, pricing analysis, and drafting of market equation papers
Assist the product marketing manager in guiding and coordinating local product actions and market equations through the approval process
Support the product marketing manager in developing & obtaining consensus within MS&S
Nameplate Brand Positioning: Target customers, Product Benefits, Personality/Image, Pricing Strategy
Detailed order guide with feature mixes by market
Market equation development, including market commitments to appropriate volume and revenue
Responsible for being the single point of contact for mix, rates, volumes, sales, order guides, and PDLs for the product

Qualifications

A marketing or business degree is preferred
8+ years in related area
Marketing (product or consumer) experience is preferred

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Product Marketing Analyst

Job Description - Product Marketing Analyst

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