Product Marketing Lead (Remote)

Experience: 5-10 years

Work Location: Remote (US-based)

About Candor Health Candor Health is a healthcare intelligence platform that is powering companies with high quality, transparent, and actionable data in the US on doctors, facilities, insurance plans, costs, and more. We believe that providing higher quality, transparent data not only leads to better decisions, but creates greater trust and confidence for the entire healthcare ecosystem. We are getting data from a variety of growing sources including certification boards, booking sites, claims, social media, and others, with human and automated verification. We have built a high quality data set that has been baked off favorably against other healthcare data vendors, including public companies and startups that have been compiling healthcare data for many years. We are backed by some of the most prominent VCs and angels in healthcare who have a track record of building very successful technology companies.

Responsibilities

Positioning & Narrative

•    Define and refine Candor’s category story and differentiation

•    Develop segment-specific messaging for payers, digital health companies, and healthcare IT platforms

•    Translate technical infrastructure into clear economic and strategic value

Sales Enablement

•    Own core pitch decks and segment variations

•    Build ROI frameworks and business case materials

•    Develop competitive positioning and objection handling

•    Partner with sales on strategic enterprise deals

Product Launches

•    Lead go-to-market strategy for new features and capabilities

•    Craft launch messaging, collateral, and campaigns

•    Ensure tight alignment between product roadmap and market narrative

Customer Storytelling

•    Turn customer outcomes into compelling case studies

•    Quantify impact across accuracy, compliance, operational efficiency, and navigation outcomes

•    Develop proof points that accelerate enterprise sales cycles

Market Education

•    Contribute to thought leadership across AI in healthcare, network adequacy, and provider intelligence

•    Support conference presence and executive visibility

•    Elevate Candor’s brand as infrastructure for the AI era of healthcare

Qualifications

•    5-10 years of product marketing experience in B2B SaaS

•    Experience selling into healthcare payers strongly preferred

•    Ability to translate complex technical platforms into compelling business value

•    Strong written and verbal communication skills

•    Comfortable operating in a fast-moving, ambiguous environment

•    High ownership mindset and bias toward action

Bonus:

•    Experience in Medicare Advantage or healthcare data infrastructure

•    Experience supporting enterprise sales motions ($100k–$1M+ deals)

•    Background in AI-native or analytics platforms