Product Marketing Manager

OUR MISSION

At Redwood, we empower our customers with lights-out automation for their mission-critical business processes.

ABOUT US

Redwood Software is the leader in full stack automation fabric solutions for mission-critical business processes. With the first SaaS-based composable automation platform specifically built for ERP, we believe in the transformative power of automation. Our unparalleled solutions empower you to orchestrate, manage and monitor your workflows across any application, service or server — in the cloud or on premises — with confidence and control.

Redwood’s global team of automation experts and customer success engineers provide solutions and world-class support designed to give you the freedom and time to imagine and define your future. Get out of the weeds and see the forest, with Redwood Software.

CORE VALUES

One Team. One Redwood

Make Your Own Weather

Obsess over Customer Success

Work the Problem

Be Curious

Own the Outcome

Respect Each Other

YOUR IMPACT

We are looking for a Product Marketing Manager who is knowledgeable and passionate about Enterprise B2B SaaS offerings. You will be the expert focused on how to position our offerings to impact our industry presence. You will help create and communicate our vision and value proposition, working collaboratively across the company to align the entire organization as well as informing content to share with prospects, customers, analysts, the field, and the broader market.

● Identify Redwood’s buyer personas and determine value, product and features messages.

● Define and execute the go-to-market strategy

● Research and analyze competitors to provide product, technology and business insight for competitive analysis, sales intelligence, and product positioning.

 ● Understand marketplace dynamics, including competitors, and produce effective sales tools to favorably position Redwood products.

● Assist in the development of product marketing collateral for downstream marketing and sales enablement including standard pitch presentations, data sheets, white papers, webinar presentations, blogs, e-books, and competitive battle cards

● Work closely with Product Management and other teams to execute best-in-class, timely product launches and initiatives, and help customers, press, and analysts understand why what we’re doing is valuable to the market.

● Collaborate with Demand Gen team on campaign strategy and asset development support

● Contribute to improving the Product Marketing related processes within Redwood

YOUR EXPERIENCE

● 3+ years of product marketing experience in B2B, enterprise software and/or SaaS/cloud environments, and ready to hit the ground running by sharing and implementing best practices on day one

● Industry experience with IT and line of business decision-makers, buyers and influencers

● Strategic and analytical thinker with ability to synthesize technology to create compelling customer value propositions and content by persona

● Proven success in taking multiple products to launch, inclusive of day to day management 

● Demonstrated portfolio of delivering impactful content spanning customer and sales facing deliverables

● Ability to produce own messaging and content as well as project manage marketing services resources to design deliverables

● Experience with creating competitive battle cards, sales plays, customer-facing PowerPoint decks, sales training presentations, and presenting at industry/customer events

● Strong written and oral communication skills

● Bachelor’s degree in business or technical field preferred; MBA or advanced degree a plus

● Knowledge of file transfer products a plus