Product Marketing Manager

CodelogicX is a pioneering technology company, proudly
certified with ISO 9001:2015 and ISO/IEC 27001:2013 standards. Recognized as
the "SaaS Company of the Year," we are committed to advancing
innovation and delivering state-of-the-art solutions that redefine industry
standards.

Role
Overview

We
are looking for a Product Marketing Manager to drive the positioning,
messaging, go-to-market strategy, and adoption of our SaaS platform. The role
will act as a bridge between Product, Marketing, Sales, and Customer Success,
translating product capabilities into clear, compelling value propositions for
customers and prospects.

The
ideal candidate is a strong storyteller, strategic thinker, and hands-on
marketer who can understand a complex SaaS product, identify customer needs,
and turn insights into impactful marketing initiatives.

Roles & Responsibilities

• Develop clear
  product positioning, messaging, value propositions, and go-to-market
  strategies aligned with business objectives.
  
• Work closely
  with Product, Sales, Customer Success, and Marketing teams to ensure
  consistent communication across the customer journey.
  
• Own product and
  feature launches from planning and messaging to execution, enablement, and
  post-launch analysis.
  
• Translate
  complex product capabilities into simple, customer-focused narratives,
  presentations, website content, campaigns, and sales collateral.
  
• Conduct market
  research and competitive analysis to identify market trends, customer
  needs, competitive gaps, and opportunities for differentiation.
  
• Build and
  maintain sales enablement materials, including pitch decks, product
  briefs, battlecards, FAQs, demo narratives, and objection-handling
  resources.
  
• Partner with
  Sales and Customer Success teams to understand customer challenges,
  objections, feedback, and product adoption barriers.
  
• Develop customer
  personas, use cases, industry narratives, and segment-specific messaging.
  
• Gather and
  synthesize Voice of Customer insights to influence product positioning,
  roadmap discussions, and marketing strategy.
  
• Collaborate with
  the content and demand-generation teams to develop campaigns that
  communicate product value and generate qualified demand.
  
• Support product
  demos, webinars, events, customer presentations, and other market-facing
  initiatives.
  
• Monitor product
  and campaign performance and use data-driven insights to refine messaging,
  positioning, and GTM strategies.
  
• Keep product
  messaging, competitive intelligence, and marketing collateral current as
  the product and market evolve.
  

Requirements

• 8–12
  years of experience in Product Marketing, SaaS Marketing, B2B Marketing,
  or a related Go-to-Market role.
  
• Experience
  working with B2B SaaS or technology products is strongly preferred.
  
• Strong
  understanding of product positioning, messaging, GTM strategy, product
  launches, and sales enablement.
  
• Excellent
  written and verbal communication skills with a strong command of
  professional English.
  
• Ability to
  simplify complex product concepts and communicate them in a clear,
  persuasive, and engaging manner.
  
• Strong
  storytelling and content development capabilities.
  
• Good
  understanding of market research, customer insights, competitive analysis,
  and buyer personas.
  
• Comfortable
  working cross-functionally with Product, Sales, Customer Success, Design,
  and Marketing teams.
  
• Strong
  analytical and problem-solving skills, with the ability to convert data
  and market insights into actionable strategies.
  
• Highly
  organized, detail-oriented, and capable of managing multiple initiatives
  simultaneously.
  
• Proactive and
  adaptable, with the ability to work effectively in a fast-paced SaaS
  environment.
  
• Familiarity with
  CRM, marketing automation, analytics, research, and productivity tools is
  an advantage.
  
• Experience
  creating presentations, product collateral, sales enablement assets, and
  customer-facing content.
  
• A bachelor’s
  degree in marketing, Business, Communications, or a related discipline is
  preferred.
  

What
We’re Looking For

• A customer-first
  mindset with strong commercial awareness.
  
• Someone who can
  think strategically while remaining hands-on with execution.
  
• A confident
  communicator who can collaborate with both technical and non-technical
  stakeholders.
  
• Curiosity about
  technology, SaaS, workplace productivity, and emerging business trends.
  
• The ability to
  take ownership, move projects forward, and turn ideas into measurable
  outcomes.
  

Benefits

Health insurance
Hybrid working mode
Provident Fund
Parental leave
Yearly Bonus
Gratuity

Location: Kolkata