Product Marketing Manager

We are looking for a strategic and execution-driven Product Marketer with strong expertise in SEO, performance marketing, product communication, and lead generation. The ideal candidate should have experience in SaaS  products, understand consumer-style B2B marketing approaches, and be comfortable leading a team while working cross-functionally across product, sales, and content.

Key Responsibilities:

• 
  

  Develop clear product positioning, messaging, and value propositions.

  
  


• 
  

  Create and manage SEO strategies to improve organic growth and search rankings.

  
  


• 
  

  Plan and execute multi-channel marketing campaigns across paid, organic, email, social, and product channels.

  
  


• 
  

  Drive lead generation by optimizing funnels, landing pages, CTAs, and conversion journeys.

  
  


• 
  

  Manage and optimize performance marketing campaigns (Google Ads, Meta Ads, LinkedIn Ads).

  
  


• 
  

  Apply D2C-style consumer thinking to build user-centric, relatable marketing communication.

  
  


• 
  

  Work closely with product teams for GTM planning, feature launches, and product adoption initiatives.

  
  


• 
  

  Conduct in-depth market and competitor research to identify gaps and new opportunities.
  Create or collaborate on marketing assets like blogs, case studies, product pages, and landing pages.

  
  


• 
  

  Track, measure, and report campaign performance and product marketing KPIs.
  Collaborate with sales teams to improve lead quality, lead flow, and conversion rates.

  
  


• 
  

  Manage, mentor, and guide a small marketing team to ensure timely execution.

  
  


• 
  

  Identify and explore new channels, tools, and strategies for product growth.

  
  

Requirements

• 
  

  5+ years of experience in Product Marketing / Growth Marketing / Digital Marketing roles.

  
  


• 
  

  Strong understanding of SEO, performance marketing, and lead generation workflows.

  
  


• 
  

  Proven experience working with SaaS,  or tech-based products.

  
  


• 
  

  Previous experience in Product Led Growth 

  
  


• 
  

  Ability to translate complex product features into simple, outcome-driven messaging.

  
  


• 
  

  Strong analytical mindset with a good understanding of marketing metrics and attribution.

  
  


• 
  

  Experience handling or mentoring a small marketing team.

  
  


• 
  

  Excellent communication, storytelling, and strategic thinking skills.

  
  

Preferred Skills

• 
  

  Familiarity with tools like HubSpot, Google Analytics, SEMrush/Ahrefs, Mixpanel, Notion, Zapier, etc.

  
  


• 
  

  Experience with product-led growth activities.

  
  


• 
  

  Ability to balance creativity with data-driven decision-making.