Program Manager - Events

This role is for one of the Weekday's clients

Min Experience: 2 years

Location: Gurgaon

JobType: full-time

Key Responsibilities:

1. CXO Dinner Program Execution (Remote – U.S. Focused)
• Lead the end-to-end planning and execution of CXO dinner programs across major U.S. cities.
• Manage event calendars, venue coordination, scheduling, and internal alignment.
3. Identify Attendees & Decision Makers
• Conduct research to curate lists of CXOs and key decision-makers in target geographies.
• Utilize tools such as LinkedIn Sales Navigator, Apollo, ZoomInfo, etc., for outreach preparation.
5. City Prioritization Using Data
• Analyze sales pipeline data and external market signals to determine city prioritization.
• Recommend optimal event timelines aligned with business needs and regional trends.
7. Multi-Channel Outreach & Invitation Campaigns
• Drive attendance through outreach via email, LinkedIn InMail, LinkedIn Ads, and other outbound tools.
• Build and refine workflows to optimize invitation conversions and RSVP rates.
9. Coordination with Local Operations Teams
• Collaborate with local/on-ground teams to finalize event logistics, attendee headcounts, and operational details.
• Ensure a seamless handoff of event details as the execution date nears.
11. Post-Event Enablement
• Partner with the Sales team to convert attendees into post-event meetings.
• Capture and share insights, attendee feedback, and outcomes to inform future event strategies.

What We're Looking For:

• 2–4 years of experience in B2B marketing, events, demand generation, email marketing, or campaign execution—preferably in SaaS or enterprise technology domains.
• Proficiency in tools such as LinkedIn Ads, HubSpot, Marketo, and Sales Navigator.
• Strong writing and communication skills, especially in generating tailored and engaging content using Generative AI tools (e.g., ChatGPT, Gemini, Claude).
• Solid project ownership, stakeholder management, and cross-functional collaboration experience.
• Comfort working across U.S. time zones in a remote setting.
• Analytical and data-driven mindset with the ability to prioritize initiatives based on business impact and ROI.

Skills:
Outbound Marketing, LinkedIn Tools, Campaign Management, Email Marketing, HubSpot, Sales Navigator, LinkedIn Ads, Event Execution, Stakeholder Management, B2B Marketing, Generative AI Writing